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ears 










I sense in the air 
a perfume that stirs my emotions,.. 

LANCOME 

PARIS 






LE PARFUM DES INSTANTS PRECIEUX 



L ANCOM E 

PARIS 






1916-1991 




' 


Aquascutum in Vogue 
for 75 years. 

For 140 years Aquascutum have been making fine English 
fashions which have had the pleasure of appearing in 
Vogue for the last 75 years. Adding a touch of quiet style, 
confidence and sophistication that is unique to 
Aquascutum, as Vogue is unique to the fashion world. 



100 REGENT STREET LONDON W1A 2 A Q 


5 









PARFUM 

N°5 


CHANEL 























75 yearns 


cover 

This is a tribute to Horst's 
August 1940 cover. It is 
photographed by Tyen, starring 
Yasmeen in silver metallic body 
and leggings by Karl Lagerfeld, 
1991 winter collection. 
Fashion editor: Harriett Jagger. 
Hair: Klaus Roethlisberger for 
Sorbie, Paris. 

Make-up: Kim at Christian Dior 


13 .. .VOGUE 1916-19 

27 .. .VOGUE 1920-29 

45 .. .VOGUE 1930-39 

65 .. .VOGUE 1940-49 

79 .. .VOGUE 1950-59 

91 .. .VOGUE 1960-69 

107 .. .VOGUE 1970-79 

123 .. . VOGUE 1980-91 


ELIZABETH TILBERIS 

Editor-in-Chief 


Managing Editor: Georgina Boosey 
Creative Director: John Hind 
Features Editor: Eve MacSweeney 


Eyeview of each decade by Lesley Cunliffe 
Research and copywriting: Caroline Sunderland; 

Charlotte-Anne Fidler; Linda Watson 

Layouts: Suzanne Baker; Paul Eustace; Lorna Crowe; Janies Belger; Clark Edwards 
Photography research: Robin Muir; illustration, Lawrence Mynott; 
assisted by Tiffany Stemp, Tim Walker, Donna McLaughlin, 
and the Vogue library team - Jane Meekin, Fiona Shearer, Max Steiger 
Sub-editing: Teresa Marlow; Mimi Spencer; Sarah Harding; Caroline Dilke 
Retouching: Barbara Parsons; Terry Boxall 
Copy printing: Grade One Photographic; A & B Photographic Services 


RICHARD A. SHORTWAY 

Publishing Director 

Publisher: Peter Stuart 

Advertising Director: Alison Parker 
Retail Manager: Suzy Garland Vogue Men Manager: Lorraine Perretta 
Business Development Manager: Russell Pickering 

Fashion Manager: Jacqueline Euwe Travel Sales Executive: Dominic McCarthy 

Paris Office Director: Vanessa Creedy-Smith 
Promotions Manager, Italy and Germany: Caroline Hill 
Advertisement Manager, USA: Joan Revell Demorest 
Regional Advertisement Manager: Caroline Poole Executive: Vera Baker 


Executive Editor, 75th Anniversary: Anna Harvey 


Retail Fashion & Beauty Editor: Anna Rostand 


Promotions Director: Susie Banks 
Executive: Samara Cummins Assistant: Philippa Kingsley 
Promotions Editor: Zoe Souter 

Art Director: Jacquie Tilley Art Editor: Anita Wright Designer: Andy Goodman 
Promotions Assistant: Louisa White Display Executive: Rosanna Wick 


Production Director: Deborah Montgomery 
Manager: Jennie Mulford Controller: Suzie Parry 
Coordinators: John Boston; Jo Cooke 

Published by The Conde Nast Publications Ltd, Vogue House, Hanover Square, 
London W1R0AD (tel: 071-4999080; telex: 27338 Volon G; fax: 071-493 1345). 
DIRECTORS Daniel Salem (Chairman), Richard S. Hill (Managing Director), 
Michael J. M. Garvin (Company Secretary), Barbara Tims, Deborah 
Montgomery, Richard A. Shortway, Sandra Boler, Peter Stuart, Stephen 
Quinn, Jonathan Newhouse, Brian Robertson, Nicholas Coleridge 









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«*■$ ■ 
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RICH BROCADED 
CHIFFON VELVET 

REST GOWNS 


We have made a special study of 
Boudoir, Rest, and Tea Gowns, 
and have always in stock a won¬ 
derful variety of these dainty 
and useful garments. All these 
gowns are our own exclusive 
designs. They are adapted from 
the latest Paris Models, and are 
made by our own workers from 
materials that we can recommend 
with the utmost confidence. 

REST GOWN (as sketch) be¬ 
comingly cut on Greek lines in 
rich quality Lyons Brocaded 
Velvet on Chiffon and Ninon 
grounds, trimmed with Skunk 
Fur ; long Chiffon sleeves, and 
finished at waist with girdle of 
Old Gold Galon. 

Price 8^ G ns 

Also in rich Chiffon Velvet in 

fashionable colours. 


CATALOGUE POST FREE. 


Debenham 

&Freel)ody. 

Wigmore Street. 

(Cavendish Square) London.W. 

Famous for over a Century 
forTaste.for Quality,for Value. 


























I ^ ' ' ■ Debenhams & Freebody 
' - qqtg (race its history back to 

. * ' ‘ f 8 when it began as a 

1 ' r haberdashery business in 

y ^ l ore Street. 

0 4 i Overdo centuries it grew to 
^ i c j^shof)|Ding in the grandest 
> * > nrtdnner rivalling any fashion 

if- \ \ _JhaT\^gs available in London, 
v Paris or New York. 

Lv ^ ¥ . x s ~tt wc\s through Debenhams 
\ \ ” that modern standards of 

S 41 \ tastfe, quality and value first 
evolved. 

X v IrVfhe 90's Debenhams has 
| \\ ^ \ e^rNed its reputation as the 
J \ ^country's favourite family 

^ * ' store. It still provides the same 
traditional values of fine 
\ quality and style while 
constantly moving forward 
with exclusive brands, 
PHPHf contemporary designs and 
fashions for today's 
generation. 




Vogue March 1916. 

Rest gown 8 V 2 Gns 

Vogue June 1991. 

Classic stretch satin shift £59.99 



. 




vV 

frafe 




a** 


lik, 






mexico's 

best kept secret 


■ he first bottle of Corona Extra beer 
was brewed in 1925 by the Modelo 
Brewery In Mexico City. 

For a number of generations, 
Corona was Mexico’s best kept secret: 
a favourite of surfers, marlin chasers, 
and locals. 

Its unique packaging of an elegant, 
clear glass, long-neck bottle with the 
distinctive blue and white painted 
label (imitated by many), captured the 
imagination of all who tried it. 

Now, of course, the word’s out. 

The reaction, now legendary, caught 
everyone by surprise. Corona is a 
leading import in the US, Australia, 
New Zealand, Canada and Japan. 

And here in Europe, it’s the fastest 
growing Mexican beer. By far. 

CORONA EXTRA. 

PREMIUM IMPORTED BEER FROM MEXICO. 


Exclusive Agents: World Imports Limited 
London 









For details of featured merchandise contact: 

The Wholesale Showroom, Burberrys Limited, 165 Regent Street, London W1R 8AS. Telephone: 071-734 5929. 

BURBERRYS IN THE HAYMARKET, REGENT STREET AND KNIGHTSBRIDGE, LONDON; 
BURBERRYS IN GLASGOW, ABERDEEN, EDINBURGH AND IN ST. HELIER, JERSEY, CHANNEL ISLANDS. 

A selection of Burberry clothing and accessories is also available from Harrods and Selfridges in London. 







UGU 

This number a 

Forecast 


OheShdhm/M 


Somber 


°f 

Autumn Fashions 




■ XAUtmx Ntt Tv 


CUM)!. 


co.v/)/ vm 

VOGUE 


VOGUE 


VOGUE 


<T 7 im number u 


EO RECAST 


Spring Fashions 


• LalrFttmaiyt 


VOGUE 


VOGUE 


VOGUf 


VOGUE 


VOGUE 


VOGUf 


VOGUf 














































































































THE ALL-GAS KITCHEN 


Shotvinj* gas cooker. «as hoi plate. 
2»» water heater, ami sas hrc. with 
ca^-ftreil refute destructor above. 


D URING the War the rationing of food and fuel made it difficult, if not impossible, to offer entertainment to guests in 
one’s own house. But the coming of Peace has changed all that. Peace has done much to restore the habit, so dear 
to the British heart, of giving little lunches or dinners to a small party of intimate friends, without always l>eing 
obliged to take them out to a public restaurant. 

But the real home must be furnished with an ideal kitchen in order to meet this need adequately. A poorly-cooked 
dinner may turn the whole evening into a failure, and to avoid that dismal happening the first essential is an up-to-date 
gas cooker. * 


Gas has also solved the problem of refuse destruction. The only safe way of disposing of refuse is cremation, and the two perfectly clean as 
well as economical methods of doing this are (i) by means of a small coke stove ; or (.») by a uas incinerator. * y 


The special Household Economy S umber 0/ 

"A THOUSAXD AM) OSE USES FOE o IS ' 
• will f>< int to any interested reader. 


Flans ant specifications of houses specially designed by eminent members of the prefessim for 
Jilting with gas appliance, will be sent t» Architects or then dealing with Housing Problems 


THE GAS LIGHT & COKE COMPANY 

HORSEFERRY ROAD, WESTMINSTER S.W.I 



14 






















In the 1990’s we’ll be 
encouraging you 
to spend less money in 
your kitchen. 



Running this dishwasher 
on gas heated water could 
reduce your cost per load. 


The new gas tumble 
dryer is up to 70% 
more economic. 


It's almost 70% 
cheaper to cook 
with gas. 


|HHE3|0 

mmSStM 


if# 

_ .yi-^ 






It’s well known that gas cookers are extremely 
economical to run. So you’ll be pleased to know that 
with the developments of the gas heated tumble 
dryer and hot-fill dishwasher, you can save even 
more money. 

And as gas is such a clean and efficient fuel 
you’ll not only be saving time and money, but you’ll 
also be doing a little bit b ^ 

to save the environment. British Gas' 


Assumes gas price 44.3p/therm. Electricity price 6.83p/kWh. Gas water heating 
efficiency 40%. Standing charges and maintenance not included. 


15 































WOMAN’S BOUTIQUE 
20, BROOK STREET 
LONDON W1 
tel. 071 - 4952306 


MAN’S BOUTIQUE 
84, BROMPTON ROAD 
LONDON SW3 1R 
tel. 071 -5818736 


16 














VOGUE 1916-1919 





W hen British Vogue was born - in the autumn of 1916 - one’s 
vendeuse was likely to reply: “Mourning, madame, 
mourning,’’ when asked about the spring mode. “Zepps” 
menaced the skies over London; enemy submarines 
infested the shipping lanes; the boom of Big Bertha was 
felt on this side of the Channel. Coal, severely rationed, cost a penny a 
lump; all food was in desperately short supply, and potatoes 
mysteriously disappeared altogether. Vogue suggested, “We should all 

be Potatriots”, and showed attractive 
gardening costumes. The cook puzzled 
over “margarine”, if she wasn’t working in 
a factory instead. Young men on leave 
from mud and blood danced hopefully in 
khaki to jazz on the gramophone. Vogue 
advised on “Leave Trousseaux: make it 
your business to see that he carries away 
with him a refreshing vision of loveliness - 
and in particular, avoid the masculine.” 
The first years of British Vogue remind us 
that cest la guerre applied to everything - 
especially startling social and economic 
disruptions - but change was the spirit of 
the age. The Great War simply ensured 
that traditional ways of thinking and living, 
“suspended for the duration”, were never resumed. Demolition of the 
old order had begun before the war, and the technology of the future was 
already in place. The skyscraper and aeroplane, the automobile, 
wireless, telephone and cinema were no longer novelties by 1916. 
Cubism and Futurism celebrated the speed of change and of modernity 
inventing itself. Vogue reported every development, sometimes in depth 
- Roger Fry wrote on modern art, sometimes with breezy detachment - 
Vogue's female cartoonist, Fish, was often detailed to pull the fuse on 
contentious issues, but never missed a trick. Women’s suffrage found its 
way into the fashion copy - “Beauty will cast her Vote” - in reference to 
a hat. So did Sonia Delaunay: “Futurism has made its influence felt in 
the world of fabrics.” 

In 1916 Vogue dealt in a familiar way with 
Einstein, Bolshevism, trade unions, 
psychoanalysis, Cocteau and the Rus¬ 
sian ballet. The strictures of war did not 
prevent the most extravagantly escapist 
fashions. Society actresses and 
stars such as Lily Elsie were 
graphed for Vogue in Poiret’s “barbar¬ 
ian” or oriental designs which showed 

the influence of the Russian ballet: . The influenza Epidemic 


gold-tissue and 
silver-lace tea 
gowns, fabu¬ 
lous decorative 
embroideries, 
gowns with 

chiffon butterfly wings and trains with a monkey-fur fringe, striped silk 
Turkish trousers, turbans and ostrich feathers. While London modistes 
were more likely to sell the relatively restrained elegance of Chanel and 
Lanvin, fur of every description was worn. Vogue tartly observed: “Some 
of one’s friends are hardly recognisable with a litter of young leopards and 
tiger cubs draped round their shoulders. Bond Street has the air of a 
primeval jungle.” By this stage of the war, there were coal-less Mondays, 
and fur was worn indoors and out. 

By showing the most exotic French fashions, Vogue was determined to 


stress the ideal, to lend a bit of cheer to the proceedings, but it never 
shrank from reality. In “Dressing on a War Income”, a regular feature, 
Vogue asks readers to “wear silk for economy” as wool is in short supply 
(what there is is sent to the Front), and suggests women should slim to save 
fabric. By the winter of 1918, wool was rationed to four-and-a-half yards 
per dress. Vogue talks bravely of the “new, patriotic, slim silhouette”. 

In the darkest days Vogue reassured its readers: “We are not ashamed to 
admit that we cannot afford things, be they oysters or yachts. Now it is 
not smart to be ostentatious...” Having sold their diamonds, antiques 
and houses in Mayfair to the munitions makers, those on reduced 
incomes affected the glamorous poverty of Bohemia: “Chelsea, its 
habitat, manners and customs are the last scream of fashion among the 
elect... and people seeking after originality and convenience migrate to 
the most unexpected quarters-Kensington, Bloomsbury, but above all, 
Chelsea.” Vogue recommended Virginia Woolf’s novels, photographed 
the Omega Group’s decorations in the latter’s Gordon Square house, 
and showed a Cubist portrait of Edith Sitwell, The Editor of Wheels , by 
Alfredo Guevaro. Studio portraits of 
Lady Ottoline Morrell and Vita 
Sackville-West were featured in 
the Society section. Hau 
Bohemia, however, was out 
numbered by the elegant 
young war widows and their 
children... “Lord X, who is 
seven, has succeeded to 
father’s titles.” 

Life went on - but, as Vogue 
observed: “Everything is now 
Topsy Turvy - and the onl 
things Not Done are the things 
We Used to Do. Peers’ sons choose 
the most unexpected brides. Daughters 

of great houses make romantic matches, that would formerly have been 
taboo, with artists, or subalterns of Indian line regiments - any old thing. 
Now, Romance and the population twenty years hence are the fashion, 
and sympathy is with those who love and follow the drum.” (The 
reference here is to the engagement of Lady Diana Manners to the 
penniless young officer, Duff Cooper. Vogue later reports that they set up 
house in Bloomsbury.) Life went on, but it would never be the same again: 
“The burning discussion of the hour is servants, or the lack of them...” 
Vogue as usual determined to look on the bright side, while allowing its 
readers the pleasant frisson of mock ruefulness: “Time was when we 
prided ourselves on being exclusive, and of knowing beforehand whom 
we should meet at any given place. Now, we all seem to take our meals at 
restaurants, with a heterogeneous ‘Everybody’... which, to be smart, 
must include a revue artist or two, preferably American” - like Irene 
Castle who often modelled for Vogue and popularised the new “bobbed” 
hair in 1918 - “as well as a few peers of mature years and youthful 
appetites, some racing ‘knuts’, and a duchess wearing nursing kit; and 
many one- and two-starred heroes from somewhere gazing unutterable 
nothings at pretty ladies whose husbands are elsewhere.” 20> 



1, Clara Kimball Young, 1918, in a Lucile 
tea-gown; they were often nothing more 
than fragile chemises of glittering chiffon. 

2, post-war freedom: 1919 Vogue reports 
"the spectacle of a young woman... taking 
a small powder-puff and mirror from 

a tiny bag and actually - my dear, I do not 
exaggerate - actually powdering her nose 
in the presence of the young man with 
whom she had just been dancing." 3, organ 
isms from the flu epidemic which caused 
more British deaths than World War I. 4, 
the success of C.R.W. Nevinson's show 
at the Leicester Galleries in 1916 led 
to the appointment of other war artists. 

5, Modigliani's Nude Young Woman , 1919 



COVERS (PAGE 13) BY HELEN DRYDEN, GEORGE LEPAPE, FRANK X. LEYENDECKER, GEORGE PLANK, 
ETHEL RUNDQUIST, RITA SENGER, HELEN THURLOW 


17 























THE RITZ IX BLACK SATIN AND KHAKI 

Now it is true that the Ritz is not as gay as 
of yore, as regards frocks. I glanced about the 
room where on all sides waves of black and 
khaki seemed to rise and break against the 
tea-tables. The black was feminine satin 
and velours de laine, and the khaki-^masculine 
of course—belonged to Englishmen on leave; for 
as everyone knows, when an Englishman is de¬ 
nied his brandy-and-soda he drinks tea. How¬ 
ever, the frocks were sombre and, for the most 
part, of a certain age. 


FROCKS MUST HAVE TIIEIR DAY 


Never has l aris been so dull and dark and 
cold as it has during the past few weeks, but with 
gas and electricity reduced to the vanishing 
point, one still thinks and writes of frocks. 


1, the popularity of Diner de 
fete meant that many evenings 
were spent looking nonchal¬ 
antly around the dinner table 
from beneath an "amusing" 
headdress. 2, the dividing line 
dissolved between Lucile's 
flower costumes for the 
Ziegfeld follies, 1917, and her 
evening dresses. 3, Society 
portraits were overshadowed 
by the war; here, Mrs Vernon 
Castle whose husband "has 
seen considerable service on 
the Western Front, and is 
among the missing". 4, Rodin, 
at work with his pupil, Henriette 
Bardey, 1916.5,.. how 
absurd her husband is to carry 
on in that ridiculous way just 
because being tired, she had 
to sit somewhere, and, as there 
was nothing else to sit on, the 
thought just flashed on her: 'Why 
not sit on Mr Stuyvesant?'" 

6, with presentation at court 
temporarily halted, Vogue 
advised mothers on how a girl 
could go out without "coming 
out". 7, during the 1918 petrol 
shortages Vogue considered 
"the remote prospects of 
being able to drive a thirsty, 
eight-cylinder car on the by¬ 
products of household waste " 


UNPRESENTED BUT EMINENTLY 



In the Complete Lexicon of Well-groomed 
Youth, There Is No Such Adjective As 
Overdressed ; The Smart Young Girl Knows 
That in Her Simplicity Lies Her Charm 



PRESENTABLE 













PARIS MODES THAT CROP UP HERE AND THERE 


N O food—no frocks— 
no fun,” laconically 
announced Florinda, 
her elbows resting 
comfortably on one of the 
tiny tea-tables at the Ritz. 

“No food?*’ I looked about 
at trays piled with the usual 
frivolous little cakes, at siz¬ 
zling heaps of toast on near¬ 
by tables, jugs of cream, and 
all the usual evidences of 
plenty. 

“Well, sugar's growing 
scarce.” and she surrepti¬ 
tiously abstracted a few 
lumps and slipped them into her muff. “And as 
for new frocks—** here she broke off helplessly. 

8, Aeroplane by C.R.W. Nevinson, 
from his 1916 exhibition. 9, in 1916, 
it rained so much in Paris that 
umbrellas became the essential 
accessory; made in all shapes and 
colours, the most fashionable had 
gnarled-wood handles. 10, oriental 
fashion: a Chinese velvet evening 


We Vote for the Straight Silhouette, but We Can¬ 
not Deny the Existence of the Tonneau, Alias the 
Melon : Satin, Tussore, and Jersey Are the Fabrics— 
As to Trimming, When in Doubt They Embroider It 


of low laughter 


“1*11- admit,' I said slowly, 
"that there are no frocks. It 
is the war, and war isn’t 
funny.” 

W e were passing out a lit¬ 
tle later, Florinda in advance, 
when 1 noticed a small white 
object in my path, a lump 
of sugar, another and an¬ 
other; the sugar was falling 
from her muff. And in the 
malicious silence 1 followed 
the saccharine trail that 
wound in and out among the 
tea-tables, where smiles gath¬ 
ered and broke into ripples 
After all, it was funny,—but 


i’ll never tell Florinda, 


wrap trimmed with fox, by 
Reville and Rossiter, 1916. 

11, Mrs Vernon Castle in a 
wedding dress by Callot; 
net draped over white 
satin and embroidered in silver 
and pearls; "the merest glance 
at it is enough to make one rush 
into matrimony." 12, "Rossetti is 
insistently exhorted by George 
Meredith to come out into the 
glorious sun and wind for a walk 
to Hendon and beyond." Max 
Beerbohm's series of caricatures 
on the life of the Pre-Raphaelite 
painter were well received by 
Vogue : "Max is less violent in 
these cartoons than in any he 
has executed, but he is more 
Max , more poignant. Caricature 
is here elevated to the province 
of pure fantasy, which is never 
far from Beauty, wherein truth of 
some kind must reside." 13,1916 
Parisienne chic: the actress Eve 
Lavalliere's dining-room 


decorated by Jils Garrine. 14, with freezing winters 
and the price of coal higher than ever, fur wrapped 
and trimmed everything. Here, a white velveteen 
skating dress trimmed with rabbit fur, 1916 


19 




















<17 

Vogue reported whatever was talked about in Society, not least 
the wartime diversions of the young (though it worried: “Who 
will there be left for them to marry? New York has taken our 
best parties, the Chorus has taken the rest.”) But it did seem 
rather unsure of the fashion for “evenings dedicated to the cult 
of La Haute Boheme. Up in the ballroom an excellent band is 
playing ragtime; there are clever, ugly faces of painters and 
actors wearing velvet jackets instead of regulation evening 
dress. Sometimes a girl will leap to her feet and execute a wild 
passeul , just to please herself. Guests enjoy themselves in any 
manner that pleases them... one may sit in a corner all night 
speaking to no one, or reading a book. Among the whole party 
there is an atmosphere of complete sans gene and freedom. 
The party ends in a wild scream of joy at 6am to the intense 
discomfort of the rest of Belgravia.” This slightly tut-tutting 
description is a vivid, eye¬ 
witness account of the old 
social order as past: Vogue 
was at the birth of the new. ■ 


1, ballet attracted the best and most avant-garde 
designers, composers and choreographers of the 
time, and none more so than Diaghilev's Ballets 
Russes: the three Chatelaines - Doris, Revalles 
and Pflanz-from Till Eulenspiegel created 
by Nijinsky during his internment in "Buda Pesth" 
at the outbreak of war. 2, choreographer Leonide 
Massine as the Chinaman in Jean Cocteau's 
Parade designed by Picasso and directed by 
Diaghilev. Vogue claimed that "no ballet of 
recent years has created the discussion - not 
to say fury - aroused by the first production." 

3, Marie Rambert, founder of the Ballet Rambert, 
dancing in 1919: "Her art is full of delicate taste 
and technique." 4, Paul Poiret's Jardin de Danse 


f 


CITer* r 


was the hottest Paris night¬ 
spot in the summer of 1919: 
the maison de couture "was 
transformed into a harvest 
field, or a circus... Promptly 
at nine the garden gates 
opened on a scene of 
enchantment subtly designed 
to appeal to all the senses"; 

5, "L'Equateur fete", with 
palm trees and grass skirts; 

6, guests leaving the garden 
at midnight. 7, Geraldine 
Farrar, on stage at the 
Metropolitan Opera House 
in New York, singing Puccini's 
Sister Angelica, 1918 


“ L’OASIS ” is the BRILLIANT GALA SPOT for PARIS FETES 

Every Friday Night, the Garden of Paul Poiret was Turned into “L’Oasis,” a Place 
4 of Magic Fetes That Might Well Inspire Gardens and Ball-rooms in Other Lands 


20 










Straw was in short supply at that 
time and the most chic formal hats 
were made of satin or ribbon, 

8, and swathed with monkey fur 
or ostrich or paradise feathers. 
Oriental dancers: 9, Ruth St 
Denis; 10, Miriam Marmein; 

11, Anna Pavlova.The oriental 
costumes of the Russian Ballet 
were the greatest single 
influence on fashion. Designers 
from Paul Poiret to Chanel 
dressed their clients d la Russe in 
striped furs, beaded embroidery, 
silver lace, Turkish trousers, 
turbans, barbaric jewellery, 
beautifully lined cocoon coats 
and gold-tissue tea-gowns 




12, an engagement 
photograph of Lady 
Diana Cooper, 
then Lady Diana 
Manners, in 1919, 
the first of her many 
appearances in Vogue. 

13, Augustus John's 
portrait of 
Margheretta, 

Lady Howard 

de Walden 








r/i «'"f>agne of Table 


< TT/je ^Battle-cry' 


9 of the jellies : 


“A fight to a finish in War and Trade . 59 


“Scotch and Perrier”—a Perfect Entente. 

Perrier stands as the great representative of France 
against Apollinaris and other German Waters. 


VOGUE - ISSUE NO.l - SEPTEMBER 15TH 1916. 
























































































































































































































































































































































































































































THE ART OF TRAVEL 


Oil a magical journey through time with Louis Vuitton 


T he name Louis Vuitton is certainly one to conjure with, for it is 
synonymous with all that is magical for the traveller. Indeed, it was that 
very “dream of travel” in those far-off, unhurried times, that first inspired 
Louis Vuitton to create the thoughtfully crafted, luxurious trunks which have 
accompanied the discerning voyager through many decades. 

His shop, first opened in 1854, in rue Neuve des Capucines, Paris, was 
patronised by the rich, famous and celebrated. Their fervour for leisurely trips 
by train, steamship and the newly fashionable motor car led to some 
extraordinary customised inventions in luggage, mirroring the spirit of the 
times. For instance, an explorer’s combination trunk and bed, which also held 

a mattress and bedding, was used 
in Africa by Pierre Savorgnan de 
Brazza when he discovered the 
Congo. To this day, Louis Vuitton 
will equip the traveller with what¬ 
ever his heart desires, be it for a 
journey to the Poles, the Tropics, 
or anywhere in between! 

The spectacular success of the com¬ 
pany saw their expansion into the 
first London branch in Oxford Street 
in 1885. Another move followed, to 
the Strand in 1892. It was decided 
that this was an auspicious moment 
to publish a catalogue advertising all 
the goods manufactured in Asnieres. 
Hand-covered trunks, some 
camphor-lined “for India or the col¬ 
onies”, pigskin bags with accessor¬ 
ies, ladies handbags and portable 
clothes-cases, bed trunks and picnic 
baskets complete with specially 


designed Vuitton cutlery, canvas bags with a leather case for soiled linen all 
clearly illustrated the company’s progress. In the catalogue, “Louis Vuitton 
begs his esteemed customers to bear in mind that any trunk made, for instance 
to carry photographic apparatus or riding equipment, as well as any other 
special fittings, will be executed to conform in every way to each customer’s 
specific requirements” - a statement echoing present-day policy. Louis Vuitton 
died in February 1892, a month after the Strand shop opened, and the business 
was then run by his son Georges. Finally, in 1899 a shop was opened at 149 New 
Bond Street, making this the oldest Louis Vuitton address in the world, a little 
piece of tradition which will appeal to the true Vuitton enthusiast. Whereas in 
an earlier time the excitement had 
been in the packing and preparation 
for the leisured journey, the Twen¬ 
ties heralded a change of pace - the 
pushing back of boundaries: a 
New Age. And, at the commence¬ 
ment of the roaring Twenties, Louis 
Vuitton stood as the world’s fore¬ 
most creator of quality luggage and 
accessories - again matching the 
mood of enterprise and adventure, 
t was in this era that women 
became truly independent, 
throwing off their constrictions 
and corsets. Women such as Coco 
Chanel, Mistinguett and the actress 
Yvonne Printemps were at the fore¬ 
front of the type of “Modern 

1, an early English advertisement heralding the opening of the Louis Vuitton shop in the 
Strand. 2, one of the first advertisements in British Vogue, July 1924.3, the actress Yvonne 
Printemps travels to the US with her personalised Vuitton trunk, 1927. 4, "Le Milano" 
toilet case, exhibited by Vuitton at the 1925 Exposition des Arts Decoratifs 





TRAVELLING 


CLOTHES FOR THE NORTH 



23 
























































WARDROBE TRUNKS 


The Wardrobe Trunk spells 
“ convenience" solely on the 
method adopted in its construc¬ 
tion, there being a place for 
everything, hats and shoes in¬ 
cluded. 

The entire of one’s outfit can 
be packed without trouble or 
delay and, above all. Suits and 
Dresses can safely be carried 
without any fear of bad crushing, 
so much experienced by users of 
the ordinary trunk. 

Wardrobes in all types, from a 
cabin size to a full size capable 
of holding 15 suits, can be seen 
at the showrooms of 

LOUIS VUITTON 

149 NEW BOND ST. 
LONDON, W.1 


¥ 



:. STERN. IT. f > Nr, >, t . PARIS 


J ROTHSCHILD & FiLS. *, ■ 2 


1, a 1929 ad showing luggage 
for "specific requirements" 

including a pharmacy box and 
hat-and-shoe trunk. 

2, a 1929 photograph showing 
Louis Vuitton luggage for the 
motor car. 3, a whimsical shot 

showing the lighter side of 
Vuitton. By the photographer 
Jacques-Henri Lartigue. 

4, wardrobe trunks enable 
Twenties travellers to journey 
and arrive in style. 

5, luggage for every occasion, 
including the perfect 
honeymoon 


3 




Woman” for whom Vuitton produced special items. A toilet case dedicated to 
the famous opera star, Marthe Chenal, was first presented at the Exposition des 
Arts Decoratifs in 1925. In the best fabrics, it held cut crystal, gold-stoppered 
bottles and speckled tortoiseshell brushes and accessories. The singer Lily 
Pons had a shoe secretaire made - with room for thirty-six pairs of shoes (1925); 
every drawer was painstakingly labelled for a specific pair. In 1924 the 
“Keepall” travel bag was designed. Still produced today, it is roomy and light 
and can be folded flat to store as a spare in the bottom of a suitcase. 

A mong the many celebrities travelling with the legendary luggage were 
the Duke of Windsor, the Aga Khan, the oil magnate Gulbenkian 
and a host of Indian maharajahs. In fact, the Maharajah of Baroda’s 
wonderful tea-case - for use while tiger hunting - was designed for him by 
Vuitton in 1926. 

Working with illustrious artist craftsmen such as Puiforcat the silversmith. 
Baccarat and Lalique, Vuitton was much involved in embellishing the elegant 

motorcars of that period. A 
picnic box holding a soup 
tureen, four dishes, twelve 
plates and six goblets, all in 
solid silver by Jean Puiforcat, 
was part of a complete set of car 
accessories ordered by an 
Egyptian prince in 1926. After 
his thirty-three-hour Atlantic 
flight in 1927, Charles Lind¬ 
bergh visited Vuitton in Paris 
to purchase a couple of cases. 
He then journeyed home - this 
time by sea! 

Early forays into advertising 
had included the London cata¬ 
logue, way back in the 1890s 
and, in 1925, Louis Vuitton’s 
grandson, Gaston’s innovative 
invitation at the end of an 
article in L'Art et la Mode to 
“fill in and return an attached 
coupon, and the firm of Vuitton 
will send you by return mail all 
the information you require. 
We are sure that this favour will 
be appreciated.” This under¬ 
stated approach, the antithesis 
of “hard sell” is the basis of 
Vuitton’s enduring relation¬ 
ship with Vogue. Ever sensitive 
to current trends, yet sharing 
an unwavering tradition for the 
quality of life, Vuitton’s regu¬ 
lar appearances in Vogue 
truly cement a “fellow feeling 
of a wondrous kind”. The 
company’s involvement with 
the great photographer Jean 
Lariviere has further consoli¬ 
dated their endeavours to 
encapsulate “the dream of travel” and has enriched the photographic 
archives of the House of Vuitton. 

Serious sponsorship for such events as the America’s Cup Challenger series - 
with which the company has been involved since 1983 - and Concours 
d’Elegance illustrates Vuitton’s commitment to the very activities that inspired 
so much of its impeccable luggage. 

Today’s traveller can take his pick: classic steamer trunks for ocean voyages; 
easily stacked traditional rigid luggage; travel bags and soft-sided suitcases 
for planes and boats and trains. On purchasing, he will be given his individual 
lock number, his for life, for all his personal luggage. And there are also a 
myriad of beautiful Perennials to choose from in the current collection, cover¬ 
ing every aspect of town and travel - as well as the stylish “Epi” leather line in 
glorious shades. For behind the deceptively static image, the company 
is moving fast, always introducing new materials and models: the evolution¬ 
ary and revolutionary products that keep Louis Vuitton several steps ahead. 
Beverly Alt 


MARRIAGES & PRESENTS 

or THE HONEYMOON OUTFIT 

M U -H h*« Iwn written ,.:kI said ennceniing the charm of the honey¬ 
ing ii. during which «ho bride and bridegroom think and only care o; 
their future happiness. Therefore relative* and friends have an almost 
<.i n J task m assisting then young traveller* on the ocean of life by all 
means in their power, and in preventing them with gilts whose value is 
known by past experience. I» not one of the most delicate thoughts the 
idea : i providing the a.tua! equipment, thus simplifying the first difficulties 
■ •t th, voyage by starting with the outfit of travelling trunks and fitted 
.i-o which. .nriYcv already the semblance <>f home? A practical and 
•rti-tic fitt.-d c.vc. a set of tittnsgs for the toilet table, and especially roomy 
■ nd a . II defened trunk* -ueh is the pr sent vogue in the realm of Gifts, to 
ahah th. world fam -us Mo, -e ,.t LOUIS VUITTON has so greatly eon- 
tributej by the peil-ction of his traxkls and the distinction < t ths-r design. 
The devrtptive catalogue. ” Trousseau* and Droving Cases." which will he 
-• nt -in request, reveals hitherto unsuspected po**rbsiittcs of comfort. 
Capable o» satisfying the mo*t attentive requirements of relatives and or 
demonstrating the reality ol the well known saying 


Bin VUITTON TRUNKS <md fx 


LOUIS VUITTON 

VUITTON LIMITED 

lay NEW BOND STREET 













































6, to the Poles with Vuitton 
and Jean Lariviere 
Greenland (1985). 

7, "shoe secretaire" 
designed by Gaston 
Vuitton for the singer Lily 
Pons (1925). Typical of the 
type of order still available 
to Louis Vuitton customers 
today. 8, a Jean Lariviere 
photograph for Vuitton 
epitomising "the dream 

of travel" Nepal (1979). 

9, caviar case in green, 
"Epi" leather, designed for 
the exhibition 'a Table' at 
the Pompidou Centre, Paris 
1987 made to special order. 

10, a photograph by Jean 
Lariviere for Vuitton from 
the current advertising 
campaign, Rajasthan 


RIP 





25 


























PHOTO KARL LAGERFELD 



FENDI 





« ^ (£ | 


m' '»<•!' 

-«^I1 > 
V1\flllS 
t • <lli'IK' 
MtlS ji Ml*' 


INCLUDING 

/UMMER /All 


(Jna- Cite SLlhfj 


ii m\ 






























































Asprey craftsmen Iiave been making 


silverware for over 200 vears. 



A 


s you can see, progress is slow. 



Robert Hammond is one of 15 silversmiths working at Asprey. He’s been crafting 
silver and gold in the workshops above our Bond Street store since he was 15 years old. 

After 40 years, he still uses the techniques he learned as a young apprentice. 
Many of the tools he has made over the years are even now in constant use. 

In Silver smithing, the traditional ways are usually the best ways. 

Every piece our craftsmen create has one essential ingredient - time. This 
silver trophy will take more than 240 hours to complete. 

It’s impossible to quantify the range we offer, because we’ll make anything you 
ask for - in silver ; gold, or any precious metal or stone - designed and made to the 
standard of excellence that is synonymous with the Asprey hall-mark. 

Asprey is well known for fine silver. But never quicksilver. 


NEW BOND STREET, LONDON FENCHURCH STREET, LONDON FIFTH AVENUE, NEW YORK 
071-493 6767 071-626 2160 (212) 688 1811 















AUSTIN 


REED 



From 0 to 75 in Style. 

Austin Reed take pleasure in congratulating VOGUE for 
75 years of always being in fashion...We also take 
pride in our own 91 years of classic English tailoring... 
A tradition of creating fine clothes for men and women, 
with an unmistakeable blend of style and quality. 



AUSTIN REED OF REGENT STREET• BRANCHES IN LONDON AND NATIONWIDE 









CHARLES HEIDSIECK. IN VOGUE FOR 75 YEARS. 


CHAMPAGNE PRODUCED EXCLUSIVELY 
FROM THE FIRST PRESSING AND AGED 
IN ROMAN CHALK CELLARS. 


31 











DAILY SKETCH, SATURDAY, SEPTEMBER 23,1922. 




Qn9n\>itation 


A most cordial invitation is extended to 
Ladies to visit our palatial establish¬ 
ment in Oxford Street during the 
GRAND OPENING WEEK, SEPTEMBER 
25th to 30th. 

The whole of the 39,000 sq. feet of floor space will 
be devoted to a wonderful exhibition of all that is 
newest and best in 

AUTUMN & WINTER GOATS GOWNS 
COAT FROCKS COSTUMES 

FUR COATS JUMPERS 

GIRL’S COATS SKIRTS 

DAY & EVENING FROCKS BLOUSES 
KNITTED GARMENTS 

In these particular lines in which we exclusively 
specialise our stocks will be the largest and most varied 
in London, whilst Ladies will find the values offered 
without precedent in the history of the Trad~* ! 

Spend the morning or afternoon in our vast show¬ 
rooms, wander from floor to floor at your leisure, 
inspect and handle the goods—and purchase if you 
will. 

Doors open 10 a.m. Monday next. 
Usual business hours 9 to 6, 

Write for fully il/uitrated Bargain Catalogue—tent 
poet tree- 

A GRAND FESTIVAL OF FASHION 
BARGAINS WITHOUT PRECEDENT. 


376-384 

OXFORD STREET 
LONDON, W.l. 



ONE BLOCK 
FROM 

SELFRIDGES 


WE'VE ALWAYS BEEN 
IN VOGUE. 



32 

























VOGUE 1920-1929 


T he Roaring Twenties began with a whimper. Vogue described the 
London Season of 1920 as “stifled with strikes, huge taxation, an 
old nobility glad of a crust in the country, Paris gay with war 
profiteers and not much else, and New York a place where 
millionaires meet to talk of the workhouse.” Four years after the 
Armistice, demobbed men begged on street corners; there were petrol 
shortages and rationing; unemployment had risen to two-and-a-half 
million; the rich wore furs indoors because of coal shortages. Vogue' s 
social pages showed widows in Red Cross uniform and war medals and 
featured trousseaux for second weddings. But one in seven men had 
perished in the war, and upper-class women cultivated alternatives to 
marriage - careers in literature, art, politics - and revelled in their 
emancipation. The pages of Vogue in the Twenties suggest that every 

third socialite (whether nouveau pauvre 
or just pretending) became a photogra¬ 
pher, opened a dress shop, wrote poetry, 
or “painted”. It was not until 1924 that 
“the Twenties” were in full swing - after 
the stringencies of the first Labour 
government had given way to the 
Conservatives. Tout le monde was a 
bunch of loose marbles bent on fun and 


sport; kings and princes (in and out of exile) and emigre Russian grand- 
dukes infested Paris and the Riviera, mooched around Mayfair, and 
joined dukes and maharajahs for the shooting in Norfolk. What Vogue 
called “Society gypsies” gathered in Venice for parties, wintered at St 
Moritz, went on safari to Kenya. They travelled in a steady stream to 
New York and Palm Beach to pick up on the latest cocktails, slang, 
entertainers- and American heiresses. Old Families mixed with the new 
celebrities: women tennis stars, people from the theatre and the arts, 
and self-made men such as the American Gordon Selfridge who gave 
wild parties on the top of his Oxford Street store and kept both the Dolly 
Sisters in ermine and pearls. The notoriously charming negro nightclub 
singer. Hutch, had famous liaisons with more than one titled woman. By 
1924, the barriers of class, colour, and even gender, had tumbled. 

The jolie laide was chic. As Cecil Beaton 
explained to Vogue readers: “Our standards 
are so completely changed... that we can 
only say, ‘But we prefer flat noses and chests 
and schoolboy figures...'” He declared, 

“This is the day of thumbs... even when 
fashionable hands are clenched the thumb 
must protrude like a cold chicken leg.” The 
spirit of Dada and Surrealism invaded 
country-house parties. Never had society 
been “freer” than in the Twenties, when 
everyone had read Freud and could talk 
about sex and had no wish to seem 
repressed. Vogue's social chronicle, How 
One Lives from Day to Day, written 


anonymously by Cecil Beaton, was a hectic round of 
impromptu bottle parties, midnight scavenger hunts 
and other deliciously cheap thrills. There was an 
epidemic of fancy-dress parties, and the utter acme of 
existence were surreal extravaganzas such as Elsa 
Maxwell’s ball where guests milked a mechanical cow for 
champagne. When Vogue respectfully noted the two royal 
weddings - the Princess Royal’s and the Yorks’ - it was 
evident that royal coverage was seen as a calming pause in The 
World We Live In, which spiked its cocktails with Dexedrine 
and wore backless dresses to show off its suntan. 

If Vogue allowed Cecil Beaton’s breathless publicising of the Bright 
Young Things - “Lady Diana Cooper will undoubtedly be cited in future 
history books as the most famous and clever beauty of our time”, down 
to the last intricacy of the Prince of Wales’s sentimental life (in code) - it 
also gave work to the Bloomsbury Group. Vogue's Hall of Fame included 
everybody who was (or was going to be) Somebody Creative. From 
Bunuel to Maynard Keynes, it ran the gamut; sometimes the tribute was 
unintentionally comic. Vogue nominated Harold Acton, still at Oxford, 
thus: 'Because he has already produced several volumes of verse, the 
latest of which. The Indian Ass , has had considerable success.” T.S. Eliot 
fared a bit better: “Because The Waste Land seeks to render the 
complexity of thought and emotion characteristic of modern civiliza¬ 
tion. . . he has, metaphorically, the highest brow of any man alive.” The 
Russian Ballet productions of programmes by Stravinsky, Rimsky- 
Korsakov, Poulenc and Satie were fabulous. Reporting on the decor for 
the ballets. Vogue published Man Ray’s photographs of the set and 
costume designers: Braque, Picasso, Matisse, Derain, Ernst and Miro. 
Vogue printed Man Ray’s Rayograms, announced the Bauhaus at its 
inception, and showed photographs of Le Corbusier’s house - “A Style 
tor the Present Age” - which made an astringent contrast to 
Bloomsbury daubs. Virginia Woolf, Dorothy Richardson, 
Evelyn Waugh, Raymond Mortimer and David Garnett 
contributed literary reviews; there were drawings by Jean 
Cocteau and Wyndham Lewis; essays by Aldous Huxley. 
3 And everything produced by the Sitwells, those social 

and artistic paragons, was particularly noted. 

Vogue spelled culture with a capital C, and 
thoroughly relished the excitement and glam¬ 
our of the age. Whatever was in the air - from 
birth control, sun worship and physical culture, to the discovery of 
Tutankhamen’s tomb - the preoccupations of the time were all reflected 
in frocks. Patou’s autumn collections for 1929 accurately predicted the 
immediate future. His hemlines plummeted - and the world economy 
crashed. Right on cue. The party was over: Vogue's December issue for 
1929 sympathetically extols the delights of Staying Home. ■ 

1, Le Jouet Delicieux, by Jean Cocteau, 1925. 2, Cecil Beaton's idealised 
debutantes, 1928: the Hon Georgiana Curzon, Lady Anne Wellesley, 

Miss Nancy Beaton and Miss Deirdre Hart-Davis. 3, between 1923-1929 
Vogue's food pages were written by Marcel Boulestin. Parties, dancing and 
dressing-up were the lifeblood of Twenties society: 4, Iris and Viola Tree, 
daughters of theatre impresario Sir Herbert Tree, 1926; 5, designer Oliver 
Messel with his sister Mrs Ronald Armstrong-Jones; 

6, Miss Elsa Maxwell and friends 















1920-1929 


the mode goes": before waists dropped to the hip, fringes were all the rage. 
In 1921 they appeared on sleeves, cloaks and hems and on Vionnet's simple 
crepe dress, dropping in silk strands from waist to floor. 8 and 11, Vogue's 
guide to Flappers: "Types Without Which No Party is Complete", 1926 


Chanel's willowy silhouette 
demanded a serpentine 
slimness: women pummelled 
their bodies with rubber 
rollers, played tennis or took 
health cures in Baden Baden 
to achieve it. 1, black net bias dress moulded over the hips, 1929; 

3, velvet evening gown tiered from the hip and dipping low at the back 
with matching black velvet fan, 1928. 2 and 4,1922 was the year of the 
peasant look with Paquin's quilted coats, Cheruit's brilliant orange and 
yellow crepe de Chine tunics and Chanel's bright, Indian embroidery. 

5, Doucet's silver velvet dress with narrow, beaded lace sleeves, 
softly girdled with a chinchilla-trimmed sash, 1923. 6, "It is a simple 
matter to create an evening gown in these days, if one has but jewels 
enough": Worth's white crepe jersey dress with pearl batwing sleeves and 
a diamond bandeau, 1920. 7, "In Paris, it's fringe that indicates the way 


W E 

NOMINATE 

f or 

THE HALL 

of 

FAME 









































THE OO-GETTER 
Dorot hy it too strong a character 
to atk for anything. Hers is alwaj* 
the cocktail, the ultimate cig¬ 

arette and the last word, leaving her 
boy friend drinkless, smokeless and 
speechless. Scientists say this type 
is a cross between a standard vam¬ 
pire and a standard vacuum cleaner 




THE FADE AWAY 


No, readers, this is not what you 
think. The young lady, the better 
half of whom is protruding from 
the taxi, has not overestimated the 
strength of her head. She is one of 
those devastating persons who is 
subject to fainting spells and is for 
ever subsiding on her poor escort 



c; H A X K L 
O V K X S 

Her 

L O X D () X 
H o r S K 


9, evening clothes could 
be breathtakingly 
opulent. “Typical of the 
splendour of the evening 
mode": Lanvin's black 
and gold dress 
embroidered with coral 
beads and crystals with a 
flesh-coloured tulle yoke. 
Cheruit's cape in metal 
cloth shot with green had 
a velvet lining and a huge 
skunk collar, 1925. 

10, “A tantalising mask 
for bright eyes": 
restaurant hats in 1921 

were cartwheels dramatically fringed with 
glycerined ostrich and osprey or swagged 
with silk flowers. 12, for the first time, 
swimsuits were made for swimming and 
often cut away at the back, “allowing 
maximum sunburn", 1929.13, by the time 
Chanel's clothes were sold in London in 
1927 her short, simple designs were being 
copied all over the world. 14, for day, 
women wore tailleurs, immaculately 
tailored suits in mannish tweed or serge: 
Poiret's “tailleur with an air" in beige serge, 
1922.15, silhouettes were sometimes used 
to accent the season's important shapes. Here, 
a lace-draped Spanish-style hat, 1920.16, Gabrielle Chanel, 1923.17, the 
Marquise de Casa Maury in Worth gold lame, 1928. Born Paula Gellibrand, 



she was famous for her listless beauty and her Vaselined eyelids. 

18, Paul Poiret, 1924. By the Twenties, Poiret's lavishly oriental clothes 
were beginning to look old-fashioned and he branched into textiles. 

19, Lady Lavery, the red-haired wife of painter Sir John Lavery, sat complete 
with harp and shawl as the colleen on the first Irish free state banknotes, 
1920. 20, Princess Youssopoff, 1924, formerly Grand Duchess Irene, was 

a niece of Tsar Nicholas. 21, Lady Abdy, Russian, ash-blonde and over 
six feet tall, sported a particularly sleek shingle, 1926. 22, Lady Louis 
Mountbatten: “All agree that she deserves ten out of ten for chic. Her heels 
are always wonderfully high," 1920. 23, Viscountess Astor, who became 
the first woman to sit in Parliament 























































1920-1929 


1, Rudolph Valentino, the greatest romantic 
screen idol of the Twenties. His death in 1926 
caused a spate of suicides and his funeral was 
a national event. 2, Serge Diaghilev, standing, 
director of the Ballets Russes, drawn by 
Picasso, 1925: “during the fifteen years of the 
Ballets' existence in Western Europe there is 
hardly a musician or artist of distinction 
whose collaboration he has not procured." 

3, Barbara Cartland at the beginning of her 
writing career in 1925. 4, Lady Diana Cooper 
as the statue of the 
Madonna in Max 
Reinhardt's 

production of The 
Miracle. 5, the 
Dolly Sisters: 
"two bright 
particular 
stars in that 
dazzling 
constellation 
the League of 
Notions at the 
New Oxford 
Theatre". 

6, Lydia 

Sokolova as the 
Spanish heroine in 
The Three-Cornered Hat, 
"by far the finest mime in Diaghilev's 
company... if she were not a great 
dancer, she might make a name for 
herself as a great actress." 7 and 
11, endless wild fancy-dress balls 
raised money for worthy causes: 

"only for charity would we condone 
such a spectacle!" 1920. 8, Sybil 
Thorndike as Joan of Arc in Shaw's 
Saint Joan: "I do not know whether 
Saint Joan should be called Mr 
Shaw's masterpiece. I do know that 
he has never written a more deeply 
moving play." 9, dance till you drop: 
Fred and Adele Astaire in Gershwin's 
Lady, Be Good. 10, Claire Luce, 
fanning passions with the Ziegfeld 
Follies. 12, Ernest Ansermet, principal conductor 
with the Ballets Russes, famed for his 
interpretations of Stravinsky, drawn by E.X.Kapp 
in 1924.13, the Marion Morgan dancers: their 
repertoire "is not confined to classical dances... 
they change their nymph-like poses for 
a barbaric abandon to fantastic rhythms." 

14, Tallulah Bankhead poses as the "Divine 
Sarah" Bernhardt. 15, Oliver Messel, 

photographed in 1929, surrounded by the masks he designed for the revues 
This Year of Grace and Wake Up and Dream! 16, Noel Coward, whose work 
captured the spirit of the age. 17, Maurice Chevalier and his wife and dancing partner 

Yvonne Vallee, when they appeared in the 
London revue Whitebirds, 1927 


le 


on 

TAG E 





























The man who hunts—only at a Costume Ball.'—the 
woman who always wanted to be a queen—for her was 
fancy dress invented!—Hampstead harlequins. Blooms¬ 
bury satyrs. West End Helens, and Cleopatras S.H'. 
Oh. Charity! what mimes are committed in thv name ' 


18, Anna Pavlova, the 
Russian dancer, "has 
earned her title of 
Incomparable ... she 
remains inimitable in 
her flawless technique 
and imaginative fire" 

19, Somerset Maugham, 
in the Hall of Fame 

in 1924: "because he 
is English and not 
Irish like most writers 
of comedy" 


20, Mistinguett appearing in revue at the Casino de 
Paris. 21, the rising star: John Gielgud in 1925. 22, 
Frederick Ashton dancing in A Tragedy of Fashion, 

1926: "an able exponent of the 
modern school of ballet" 


MR. SHAW’S “SAINT JOAN” 

A Mediaeval Chronicle Play by 
the Most Modern of Dramatists 











































1 and 7, caricatures of Charlie Chaplin by Fernand Leger. 2, the set of 
Fritz Lang's Metropolis , 1926; 3, filming the flood scene. 4, Lillian 
Gish, one of the first screen goddesses. 5, Nancy Cunard, with her 
black-rimmed eyes and strange clothes, was Vogue's Paris 
correspondent. 6, brittle and funny, Gertrude Lawrence was the 
perfect Noel Coward leading lady. 8, the joint is jumping: Bright 
Young Things looked to the rhythms of Dixie and Harlem for a good 


time as black culture 
hit society with a 
vengeance. 9, Josephine 
Baker, darling of the 
French stage: “she 
brings to her dancing 
a savage frenzy... the 
result is a masterpiece 
of grotesquerie and 
beauty unlike anything 
previously seen in 
Europe". 10, private life: 

Noel Coward in “the 
ultra-modern bedroom 
of his futurist flat in 
Ebury Street". 

11, Virginia Woolf: 

“the most brilliant 
and enterprising 

of the writers of the younger generation". 

12, Paul Robeson battled against prejudice 
to achieve international fame. He came 
to London in 1925 to appear in Eugene 
O'Neill's Emperor Jones. 13, E.M.Forster, 
1924: “A Passage to India is perhaps the 
best novel of the year". 14, revue artist 
Edith Wilson “comedy in flesh and speech". 15, 
a design by E.McKnight Kauffer, 1926.16, Rosamund 
Lehmann, 1927. Her first novel, Dusty Answer, was 
“one of the most interesting of the season" 


1920-1929 













Literati.—We agree that before yj 

starting your new book you 
should have your hair bobbed. 

The modern public cannot be 
induced to read novels by 
women writers with long hair 


Bloomsbury Group, Mary 
MacCarthy, was nominated 
for the Hall of Fame, 
"because she is as witty with 
her tongue as she is with her 
1^ MSI’ JfflBBji pen." 23, Mrs Violet Trefusis, 

1924. 24, the Hon Nancy 

Mitford. 25, T.S.Eliot, poet and critic. 26, the Sitwells often appeared in 
Vogue, "because they have created a new style in prose, poetry and 
decoration... because they are serious artists who know how to be 
amusing; because they are such 


MAKING THE CHEESE MO BINDING 
Skiddle up skat ! 

Skiddle up skat ! 

Oh. skiddle up. skiddle up. 

Skat ! skat ! skat ! 

DOING THE SCRONCH 
(Left) He, clapping, and singing 
Ron kutta tung 
Ron ka tung 

She, feet firmly set on the 
ground, bending and swaying 


17, Vogue 
advises on 
hairstyles 
for budding 
novelists. 18, Pola 

Negri, Poland's answer to Gloria Swanson. 

19, Vita Sackville-West, 1921. 20, Charlie 
Chaplin, 1926. 21, E.McKnight Kauffer's best 1 
known work was his series of posters for 
London's underground. 22, one of the 


CHARLESTONING ” 
(Right) To the tune of a Harlem 
madrigal 

Dance little black boy 
Hey, hey ! 


admirable hosts and have such an 
interesting collection of pictures" 


SOME of THE YOUNGER 


GENERATI ON 


of WRITERS 










1920-1929 


1, London gallery goers were struck 
dumb by the new art and sculpture, 

1920. 2, Winter Landscape, by John Nash, 
shown at the Goupil Gallery in 1921. 

3, Bloomsbury artist Duncan Grant's 
gorgeously coloured overmantel, 

1923. 4, portrait from Walter Sickert's 
exhibition at the Chelsea Book Club 
in 1920: "He has never stood on his head 
or jumped through artistic hoops for the 
amusement of the multitude." 

5, L'Espionne , by Jean Cocteau. 6, 

A fashionably frescoed bathroom, 1927 


A drawing by Picasso which was executed without 
lifting the pencil from the paper. These sketches 
were made in a spirit of levity not unmixed with 


PICASSO 
AS 

DRCORATOR 



17 





































































THE 


ARCHITECTURE 


OF THE FUTURE 


7, Two Women Running on the Beach (The Race), 1922 by Picasso was 
enlarged and used for the curtain of Cocteau's ballet Le Train Bleu. 

8, Marie Laurencin, the French painter, lived with Apollinaire 

in Paris. Although she exhibited with the Cubist group there are 
few signs of their influence in her work. 9, drawing by Picasso. 

10, interior design for Madame Errazuriz, by Picasso: “when 
the spirit so moves him he is a decorator who can make colours mean 
more than colours, and lines mean more than lines." 11, mirror library, 
Paris 1928.12, Le Corbusier's buildings were as beautiful and 
streamlined as steamships. 13, K.Balser's Frankfurt flats, 1929. 

14, “Organic" architect Erich Mendelsohn's bizarre Einstein Tower at 
Potsdam, 1920.15, Margot Asquith, the Countess of Oxford and 

Asquith, 1928. The wife of former Prime Minister Herbert Asquith, 
—| she was an established literary figure. 16, “Jean Cocteau 

J is one of the most gifted personalities living. In the 

j course of his short life he has experimented with almost every 

conceivable artistic form and has gained distinction in each." 

17, Henri Matisse was included in Vogue's Hall of Fame: "because 
like most men of genius he was once considered 
either mad or a charlatan... because he 
has so many imitators and no rivals." 

■ 18, the actress Billie Burke, 1925. 

H 19, Iris Tree as the ^ 

*J nun in The Miracle. ^ 

|S 20, Tristan Tzara 

appeared in the Hall pjSM 
of Fame: "because 

he invented Dada... r ,.. , 

because he is 

a Romanian with 1,1 IJ 

I an eyeglass...” • 


21, Cathleen Nesbitt, “an 
actress of remarkable 
gifts," 1925. 22, the Duchess 
of York and The Princess 
Elizabeth, 1927. 23, Lord 
and Lady Glenconner. Their 
marriage was one of the 
most important social 
events of 1925 




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42 















Arts to c 


The cream of stockings and tights. 


'Ultra Five', 5 denier look, 15 denier strength. 


verity five years old and not a wrinkle in si ( 







MIOSUMMFR 

FASHIONS 


f«ICl ONt SKUdNG 

























































Iartik 


cun 


d 


the cr: ^asLieu a lie es 


''t entrants 


MK • 


IT r t 


mi 


PARK LANtS 


A« the Park Lane for lunch 
wh»m should I spy hui 
v harm mg l.adv Stanley of 
AUerkv, Interrupted her 
and found her enjoying 
a pi sun Dry Martini Ver¬ 
mouth. lauiy Stanley i* a 
great believer in tht* deli¬ 
cious appetiser, which i» a 
fit St-rate directive toni* 
into the bargain 




l .ROSY l NOR HOUSI 


\gain, at the fashionable 
(irosvenor House Restaurant l 
noticed 1 ad\ Ursula Stewart 
l*K»k »ng very voting and eh trrthng. 
She also tell* me that she is a 
great believer in a plain Martini 
Vermouth as a prelude to the 
meal. It give* /c*t to the food 
and keeps one slim 


i hi; cam in pariv 

At the smart t ate de Pari* 
Restaurant ! saw the evergreen 
Sir Seymour Hick* partaking ol 
a chilled l>ry Martini Vermouth 
with the hors d'oeuvres *—• he 
it*nihkn no dinner it a dinner 
unless it stan* with a plain 
Martini Vcrrmaith 


A^IN 


i hi; t AIL ROVAI 


A glass of plain Martini Vermouth just before the meal or with the hors d’eruvres 
is becoming very popular—both in England and America. 1 am told there is definite 
health-value in this — the natural aromatic herbs which are blended with the rich, 
matured wine give to Martini Vermouth its unique bouquet and flavour, toning up the 
stomach and digestive organs; thus ensuring perfect assimilation of food which 
incidentally keeps the figure youthful and slim. 


Here is I *dv Cynthia 
I **thtll sister of the 
Lari of Bandon — 
dining at the famous 
Cafe Royal Grill. 
Lady t vntma who has 
travelled widely, told 
me unite a lot about 
the health efTccts uf 
drinking Martini Ver 
mouth. She maintain* 
that it is one of the 
more beneficial apcri- 
tils — as well as an 
excellent drink before 
and after a meal. 


VOGUE, JANUARY 1939 

MARTINI : The dry you are looking for... in Vogue for 75 years 


48 


































































































The ESCADA legend 

has grown with Vogue. 

We advertised 
the launch of our colle 
in Britain 

and in the early eight 

VOGUE 

ran our first eight-page i 
Tremendously successj 
in its impact, it encourag 
to set new standards in a 

worldwide. 

Today, we continue 
to grow with Vogue. 
Ours is a unique partnership 
that has prevailed 
throughout the years. 






fJL 





Season after season, 
collection after collection, 
Escada continues 
to offer the best of quality, 
the positive optimism of colour, 
the perfectly suitable 
coordination 
of well-planned looks to the women 

Vogue. 


who look first to r 

We celebrate 
all that Vogue is, 
all that it has been 
all that it will be, 
as we advance our alliance into 

the future, 

with strength, with spirit, 
with style! 












ESCADA (U.K.) LIMITED 

6 CAVENDISH SQUARE 
LONDON W1M9HA 
TELEPHONE: 071-5806066 















Still life: Sudhir Pithwa. 







Sally, Duchess of 
Westminster, right, 


wearing a ruby and 
diamond necklace, by 
Hennell,and a Cartier 


tiara. The Countess of 


Below and left, Hennell crest 
and shopfront. 

Lord and Lady 
Mountbatten, 
below left, in 


Eighteen-carat gold, 
diamond cluster flexible 
ring, below, matching 
collar and bangle 


Ormonde, left, 


HENNELL, 12 NEW BOND ST, W1 (TEL: 071-629 6888) 

53 


coronation robes 


Necklace of fine ruby beads with 
detachable Burma ruby and 
diamond clips, right, designed 
for the Duchess of Westminster 
in 1932 by Charles Bruno. 
Eighteen-carat gold, blue 
enamel and diamond Hennell 
bow brooch, below 


wearing Coronation 


regalia and jewels 


remodelled by Hennell 


In 1799 Admiral \ M M W / Lord Nelson 

wanted a silver ser-\. B M / vice for his cabin 

aboard HMS Victory. -He went to Hennell. 

And it was Hennell who created the exquisite Art Deco jewellery which 
Edwina, Countess Mountbatten, wore to such advantage. 

Now London’s longest established jeweller and silversmith is opening its 
doors rather wider than before; Hennell is drawing on its fabulous archives to 
create masterpieces accessible to the Bond Street shopper. 

The firm was founded in 1736 under the sign of the fleur-de-lis and star. 
Because Hennell was at the forefront of jewellery design, it was called upon to 
serve the royal families of Germany, Russia, Belgium and Spain, as well as 
successive British monarchs (and their mistresses). 

The arrival of a diminutive French jewellery designer, C.L. Bruno, in the 
Twenties, heralded Hennell’s apotheosis. Bruno’s superbly balanced and 
understated designs were widely coveted by the most glamorous women of that 
elegant era. 

While copies of Bruno’s designs may be commissioned today, Hennell more 
usually selects a detail of the design and creates a new piece around it. In this 
way, the shop is able to offer antique, Art Deco and modem jewellery of 
unparalleled quality and tremendous versatility. Hennell will also remodel 
jewellery to suit owners’ tastes and lifestyles. 

The present management acquired the business from the Duke of Westminster 
in 1988, reinstating Hennell as a silversmith and making the shop less 
daunting. “A woman will always remember the occasion on which she bought 
a piece of jewellery’’ says Christine Freedman, Hennell’s director. “That’s 
why the shop has to be special’.’ And special it is. The assistants at Hennell are 
friendly and approachable; customers are free to browse, but never feel 
neglected. 


Eighteen-carat gold, 
blue enamel and 
baguette diamond 
crossover ring, below 


VOGUE PROMOTION 







































gjgppojgif 


Style is never out of fashion 


BOSS 



W ■ -V' 

Ik m I 




Bk A Li 

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54 



































































VOGUE 1930-1939 



Where there's a will there's a waist, 1939: what exercise couldn't take off, the new corsets 
could - sometimes two inches from an already ring-sized waist 


V ogue ’s social prescription after the Crash was: “If you haven't 
lost money, pretend you have. Mayfair has gone native; no 
champagne, and dinner cut to two courses.” The Depression 
did not reach believable proportions in London until 1932, “the 
year of the working debutante”: Lady Diana Cooper opened a 
flower shop in Berkeley Square. But the Buy British campaign 
established the London couturiers Norman Hartnell and Hardy Amies. 
The poor were affected far more than the rich, though some country 
houses lost a wing or two: life had changed. There was a Brave New 
World full of new toys, new places, new people. “Sleek and Modern” 
were the desiderata. Vogue described an ideal interior by Syrie 
Maugham: dead white and luminous with modern lamps, stripped of all 
useless walls and doors, a polished floor; against the cocktail bar of 
mirrors and glass leant Aldous Huxley. To seem rich at the beginning of 
the Thirties was “not quite”. Spontaneity was the thing: Oliver Messel’s 
and Rex Whistler’s “Regency” designs were amusing, so was 
Surrealism. Elsa Maxwell - toad-like but VERY “amusing and 
spontaneous” - staged extravaganzas in Paris, Cannes and Venice with 
other people’s money: Dali or Berard might provide decorations, Serge 
Lifar might dance on the piano; everybody would be there, and the 
photographs would be in Vogue. Society learnt to mix their own 
cocktails, then they learnt to cook: “What a lark! The cook’s fired.” 
Chanel was an exemplar: “A working woman who loves to entertain: 
guests toss their own salads at her amusing ‘buffet lunches’.” As the 
fashion was for women who looked as sleek as their dogs - Vogue 
recommended borzois for grand occasions, dachshunds for everyday in 
town - exercises and obscure diets were the rage. “Everybody” learnt to 
fly; in a fit of artistic exaggeration Vogue declared, “Cars, even the most 
streamlined, are demode. We FLY everywhere as a matter of course.” 
Society flew to the sun in Cannes, to the simple life of hiking in Austria 
and to Bayreuth for the opera. Vogue recorded weekends in Manchuria 
and in Mexico as casually as it advised on the new rage for slumming, 
such as “chop suey in Limehouse with Tallulah Bankhead”. 

Everyone went to Hyde Park to witness soapbox orations by titled 
Communists in white ties being cheered by their working-class 
“comrades”, and Gandhi’s appearance there was retailed in the social 
pages. Vogue wrote, “Our fun is never so ingenious as in those times 


when expensive entertainment is under a cloud." Mayfair was sold on 
American everything, from Cole Porter to “the American Ford ‘station 
wagon', the new country house accessory”, as was the Prince of Wales. 
Vogue began its coded references to this partiality in 1935: “.. .of course 
it WOULD be Mrs Ernest Simpson who first thought of the wonderful 
combination of seeded white grapes with little cubes of Dutch cheese - 
she impales them on to sticks as she chats - quite charming.” By 1936, 
Mrs Simpson’s figure, frocks and new jewels were noted, always 
separated by a discreet two lines of copy from the Prince’s name. 
Movies dominated the Thirties almost as much as politics. Vogue 
covered the German cinema - the most radical and technically 
interesting; photographed Cocteau making his first film in Paris, and 
sent Cecil Beaton to Hollywood, which he reported was “inhabited 
almost entirely by gods and goddesses of beauty... It is very much what 
one was told Heaven was like when one was a child.” Horst, Hoyningen- 
Huene and Steichen photographed for Vogue celebrity socialites who 
rivalled the stars for glamour. 

Drawing-room intellectuals became political; young men such as 
Esmond Romilly and Cecil Day Lewis, fresh from the shooting parties 
Nancy Mitford described in Vogue, went to fight in the International 
Brigade against Franco. At home the Cliveden Set was rumoured to be 
pro-Nazi, and many of the aristocracy openly admired Hitler. 

The fight was fought in clubs and country houses - and in Vogue. Margot 
Asquith wrote in 1935: “We do not believe in mock Mussolinis, silly 
shirts, self-advertising upstarts. We detest dictators.” References in 
Vogue to politics and split loyalties reached a peak in 1938, when Lesley 
Blanch waded in against government film censorship and condemned 
the popularity of an expurgated version of Mein Kampf : “Since we seem 
to have taken Nazi Germany to our bosoms it is a pity that we cannot 
read it in its unabridged strength. Unless you are Unity Mitford it is 
unlikely you will have much chance for a heart-to-heart talk with the 
Fiihrer... so it might be a good idea to go to a Left Book Club rally, 
read the Penguin Specials - and go to the House to see how unimpressive 
your pet statesmen turn out to be on the job.” 

It was almost a mercy when the war broke out, acrimony was resolved, 
and Vogue showed fashionable leather handbags designed to accom¬ 
modate a lady’s gas mask. ■ 


COVERS (PAGE 45) BY PIERRE ROY, ANTON BRUEHL, TONI FRISSELL 


55 



FASHIONS IN DOGS 


AUAtlANS IOOX 


BOWOIS FOR GRAND OCCASIONS 


/Ifx- 

ft Hi-1 

■ j 

Ml 

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■ ll Lh 

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'Hill Mb 


Qvton \wti{ Skek f 


livinq in the tunliqhl 
having a glorious lime 


tricorn, 1938; 10, 

Schiaparelli's blue velvet 
beret, 1937. 6, Persian 
Prince dinner suit and 
Scheherazade turban, 
also by Schiaparelli, 1937. 

11, "Mrs Simpson has 
the... American passionate 
care for detail." Here, 
immaculate as always 
in black crepe de Chine 
scattered with matchsticks and a black Circassian cap. 12, flying high in the raciest 
accessory, the aeroplane. 13, the first underwater fashion shoot: Vogue's 
"mer-mannequins" at Marineland, Florida, 1939.14, Helena Rubinstein's anti-wrinkle "hot 
masque", 1939.15, beachwear a la pecheur: fisherwoman apron and linen halter, 1937.16, 
clinging bias-cut satins were merciless on the imperfect figure: women went to 
extraordinary lengths to iron out unwanted bumps and bulges, 1933.17, contemplating the 
new mode from a slimming wax bath, 1938.18, backless dresses showed off hard-won 
tans: white pique dress with green and white taffeta halter, 1935 


18 


1 and 8, the passion for swimming 
and sunbathing was stronger 
than ever. Vogue advised readers 
to take at least three bathing suits 
to the beach each day, 1930 and 
1933. 2 and 3, the dog as 
accessory: borzois and 
greyhounds were the perfect foil 
for sleek evening dresses while 
Alsatians, wolfhounds and Great 
Danes were chic daytime dogs, 
1932. 4, wide linen trousers 
and sun hats were standard 
beachwear in St Tropez and Cap 
d'Antibes, 1931. Hats ranged 
from witty miniatures to the 
fantastical, 5, "the new perfection 
for restaurant dining", tulle 
evening turban and Tiffany 
diamonds, 1939; 7, commedia 
dell'arte: Schiaparelli's felt Pierrot 
coat and bicorn hats; one with a 
veil-mask, the other 
held in place by a 
single blond curl, 

1938; 9, black felt 
D'Artagnan 





















TO EVERY WOMAN OVER THIRTY 


Evening dresses were infused 
with Hollywood glamour: 1, 
Lanvin's duchesse satin dress. 

2, the mermaid silhouette: 
Patou's version, fringed with 
gold, "needs a twenty-inch 
waist, streamline hips and 
bee's knees to wear it", 1939. 

3, Vionnet's statuesque 
Grecian dress, 1939. 

4, black crepe dresses by 
Mainbocher, 1936. 5, cinema 
satin: Maggy Rouff's black 
dinner dress, 1937. 6, the first 
appearance of Schiaparelli's 
"Shocking Pink", 1938. 

7, Surrealist fashion: 
Schiaparelli's green ottoman 
friar cape and straight purple 
satin dress, 1936. 8, an 
advertisement from 1937 for 
a radio-active corset: "The 
radio-activity in our corsets 
has a stimulating and 
reviving, even rejuvenating, 
influence on the human 
body." 9, Schiaparelli in her 
own wine velvet evening suit 
and gravity-defying felt hat, 
1937.10, Carl Erickson 
sketching Patou's fox peplum 
suit. 11, classic Chanel: a 
delicate lace bolero over a 
plain black crepe dress and 
signature swags of jangling 
pearls and gold, 1938 



















ACTIVE 

EORSETRY 


Thirties Society was led by the royal, 
the beautiful, and occasionally the 
damned: 12, the Duke and Duchess of 
Gloucester and the Duke and Duchess 
of Kent with their children, drawn by 
Rex Whistler for the Coronation issue, 
1937.13, Queen Elizabeth with the 
Princesses Elizabeth and Margaret 
Rose at Glamis Castle, 1937.14, 
Margaret Whigham, later the Duchess 
of Argyll, "the very beautiful and 
popular young person... is a type of 
sophisticated younger English 
generation of today". 15, the Duchess 
of Windsor at the Chateau de Cande, 

1937.16, the Duchess of Westminster, 

1930.17, Lady Cynthia Mosley MP, first 
wife of Sir Oswald Mosley — "she is not 
only one of the most ornamental 
members of the Labour Party, but is 
also an accomplished speaker, and 
made a most successful maiden speech 
in the House of Commons." 18, Mrs 

Curtis Moffat, 
formerly Iris 
Tree, daughter 
of theatre 
impresario Sir 
Herbert 
Tree, 1930 



iUII;. 




DAY TC DA 


19, Princess Marina, Duchess of Kent, 1937. 20, Penelope Dudley Ward, a Society 
beauty who found a brief success on the New York stage. 21, the Hon Mrs Bryan 
Guinness and her son Jonathan in 1931; one of the Mitford sisters, she later married 
Sir Oswald Mosley. 22, Edward James, married to Tilly Losch, staying with Syrie 
Maugham's party at Le Touquet, 1932. 23, Noel Coward with Mrs Gladys 
Calthrop, his set designer. 24, Mrs Constant Lambert, wife of the composer, 1936 






























THE NOEL COWARD PAPER DOLL 


1, Diego Rivera's \ 

P ortra ' t °* f ^ e actress ft '~**K/ / * 
Dolores Del Rio, 1939. ^2 k ^ 

|| 2, Lillian Gish, 1932. , 

Hollywood Draws 
Itself: 3, Greta Garbo 
by Jean Parker; 6, JF /> 

■ ill Joan Crawford £ ma 

PSsVvilfl self-portrait and, \ f 
10, Katharine ^ yl 

nEI Hepburn by V \ \^/ A 

i I Ginger Rogers. \ 

4, heart-throbs 

HBHm Tyrone Power and, 5, 

Henry Fonda both 

appeared in "the wild \ 

and woolly Western, 

Jesse James", 1938. 7, Joan 

Crawford, "looking more glamorous \ 

than ever", 1939. 8, the Noel Coward 

doll that came complete with cut-out ) 

wardrobe for the man-about-town. T1» 

9, Laurence Olivier as Romeo in MM , 

1935.11, the "incomparable" / 

Marlene Dietrich in 1935.12, 
revue star Beatrice Lillie 

demonstrating the art of K^ESBSSH 

"exquisite simplicity" for Vogue, vogue s own paper doll, has 

13, Lady Pearson, better known as the 8 

stage actress Gladys Cooper, 1930.14, Claudette 
Colbert, photographed on the set of Cecil B. de Mille's 
Cleopatra, 1934.15, Rhythm in Chiffon: Ginger 
Rogers in 1937.16, The Modern Mask: Katharine 
Hepburn photographed in Surrealist style, 1935.17, 
Norma Shearer, in "a golden statue of a gown, with 
gilded feathers plastered above her fine profile", 

1935.18, Mr and Mrs Gary Cooper "live quietly in 
Brentwood indifferent to Hollywood's spangles", 1938 























19, Charles Laughton in Alexander Korda's 
film Rembrandt. 20, / Married an Angel, 
by Richard Rodgers and Lorenz Hart: “an 
elegant musical comedy, full of lovely songs and 
twisting lyrics". 24, “The sound and fury which 
signifies darkest Harlem, hottest swing and America's 
latest craze." 21, Margot Fonteyn and Robert Helpmann, 

1937. 22, Serge Lifar dancing in 1930. 23, Salvador Dali's costumes 
for the ballet Bacchanale, a collaboration by Dali, Chanel 
and Massine. 25, taking off with Fred Astaire. 26, “Fruity, dark 
voices Harlemise Gilbert, while Bill Robinson taps intoxicatingly 
to Sullivan's hotcha-ed rhythms in the riotous Hot Mikado," 

1939. 27, Red Norvo's band swinging, 1936: “Swing, as you 
must have heard by now, is the musical fashion of the hour" 


































£•!£ 1, the artist Frida Kahlo, wife of Diego ||i 

Rivera, 1937. 2, Jean de Brunhoff, creator IKfji 

® of Babar, with the king of the elephants, Sit: 

IP 1937. 3, "The world's most popular movie- JKjj 

H star, Mickey Mouse... and... the world's nM l 

most famous acting company - Minnie |f jjfm I 

Mouse, Donald Duck, Pluto, The Goof, Hfk 1 

Peter Pig, Clara Cluck, Horace W #JR| | 

Horsecollar and Clarabelle Cow," with * *** 

their creator Walt Disney in 1937. 4, Christian Berard, stage 
designer and Vogue artist in 1936. 5, The Well-dressed Salad, 1935, by June Platt, 
Vogue's food writer and illustrator. 6, Oliver Messel working on the sets of One 
Glamorous Night. 7, Salvador Dali, 1937: "a Surrealist is a man who likes to dress like 
a fencer, but does not fence; a Surrealist is also a man who likes to wear a diving-suit 
but does not dive. Mr Dali recently delivered a speech in London, dressed in a diving¬ 
suit (he nearly smothered to death, because someone forgot to open the 
air-valve) " 8, Dali's dream house at the World Fair - an eye with telephone- 
tipped lashes and a seaweed piano with a chained woman as the keyboard. 9, Jean 

















12, the World Fair in New York, 1939, the 
"Eighth Wonder of the World": here, the Star 
Pylon, a 200ft wooden tower indirectly lit. 

13, Mile Chanel's house La Pausa on the Riviera: 
"the villa... shows that her rare taste extends 
beyond dress designing to architecture... The 
interior of the house is the essence of simplicity, 
without superfluous furniture. But what is there 
is the most perfect of its kind ..." At home at La 
Pausa, 1938:14, Mile Chanel and Comtesse 
Gioia Gaetani; 15, Mile Chanel, Mme Misia Sert 
and Comtesse de Zogheb, and 16, dejeuner a la 
mode. 17, brave new world: "A modern sports 
cottage", The Hop Field, designed by Colin 
Lucas and built of reinforced concrete on the 
cantilever principle. 18, inside the perisphere 
at the World Fair, looking down on Democracity, 
the City of Tomorrow exhibit designed by Henry 
Dreyfuss, "one of the foremost industrial 
planners of America. His premise is that no one 
will live in these decentralised cities: everyone 
will have their homes outside, in the green belt 

of the countryside, leaving the city mechanised, efficient, 
uncluttered", 1939.19, the curved lines and curtain walls of Peter 
Jones in Sloane Square. 20, "Modernism Goes Romantic": 

Marc de Nicolas de Planner's apartment in Paris, 1932. 

21, "Empire ornaments appear entirely in keeping with this 
modern entrance hall... a sense of space is here obtained as 
much by colouring and design as by spare furnishing", 1933 


























































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66 


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VOGUE 1940-1949 


W hen war was finally declared, the nation, well prepared, 
“buckled to” smartly. Debs presented at Court in ethereal 
frocks in the last Season of ’39 found themselves 
curtseying in uniform at royal inspections of their service 
units. By the summer of 1940 London was a place of 
gaping ruins and rescue squads, whole streets up and “choking dust 
everywhere (one gets white in London now, rather than black)... and 
everyone being too, too normal”. The intention to carry on normally 
was strong: in its first wartime issue. Vogue announced: “Supplies may 
be limited but we raise the ‘carry on signal’ as proudly as a banner.” 
Reduced from a fortnightly to a monthly publication, wartime Vogue 
was smaller and had a tiny staff: at the beginning of the decade Lesley 
Blanch seems to have written most of the copy, Cecil Beaton “coming 
all over butch” for the duration. Lee Miller photographed the Home 
Front and went to occupied France, where her account of the 
liberation of Paris was a combination of straight reportage and fashion 
writing, and ultimately to Germany, where she photographed the 
horrors of Buchenwald. 

Vogue was initially as patriotic and larky as its readers, and equally 
fascinated by the bizarreness of life dictated by war: from snatches of 
overheard conversation - “Granny’s been impossible since she got 
her stripe” - to the realisation that the Blitz had provided a new range 
of house agents’ synonyms - “for desirability, it is now ‘deep-dug’ 
and ‘embowelled’.” To be “embowelled” at the Dorchester seems to 
have been the ideal solution: “Business booms, especially in the base¬ 
ment, where everybody spends the alert being shampooed and set.” 
Vogue's regular social pages, The Way We 
Live Now, traditionally written in brittle i mini’ 
hyperbole, were, for once, no exaggera¬ 
tion: “All life is now lived in suitcases, 
which stand by our 
beds, Lilos, hammocks. 

Everyone goes around 
carrying suitcases for 
the night (‘where I eats, 

I sleeps’), plus their 
dearest treasures.. . 

People are having their 
finest stones all collected 
and re-set into one piece, 
a portable fortune which 
they take around every¬ 
where.” The etiquette of 
dress vanished. So did 
most conventions: guests 
apologised for taking 
sugar as if it were co¬ 
caine. .. “When Lord 
Woolton orders us to lick 
the jam-jar, table man¬ 
ners change accord¬ 
ingly,” Vogue tutted. 

As food rationing 
began to bite and 

1, Jacques Fath's directional Paris suit of 1947 had a narrowed 
waistline, flared back and small, upstanding collar. These exacting 
proportions were balanced by a tall hat and high heels, 1947.2, “Dig 
it out - for victory": original Vogue photographs by Cecil Beaton 
donated to the War effort in 1942. 3, cat by Steinberg, 1949 


people drank their cellars dry, enter¬ 
taining became a concept which didn’t 
necessarily involve victuals - just a 
bed was bliss. 

In the country, every house 
bulged: “Darling, could you 
take Nanny and Baby and 
my Dali and Jim’s 
corgi... Oh! Nanny and 
Baby can shake down 
anywhere !” It was all 
rather Fun in the begin¬ 
ning. In London, “search¬ 
lights stabbed the night 
. . . the scene is - yes - 
pretty , with the golden 
sparkle of shell bursts.” 

Posh children were sent 
to America, the land 
of banana splits and 
baseball, and could 
broadcast home on 
“Friendship Bridge” 
on Tuesdays at four. 

Vogue's “people who 
have never had to 






cook, and cook 
what they can 
get - sometimes 
over an open fire” 
made it seem exotic. Vita Sackville-West made sensible suggestions: 
“Tether a cow on the lawn, grow sorrel and alpine strawberries (the birds 
don’t touch them), turn outdoor grapes into sultanas and pink vinegar.” 
Other advice on how to handle slim rations gives a chilling insight into 
what life was really like. Vogue's prescription for organising a wedding in 
one week included the gallant wartime wedding cake which “assumes a 
Surrealistic aspect since sugar rationing... icing facades replaced by 
satin covers with lace frills - under which lurks the tiny cake.” 

“// faut skimp, pour etre chic," trilled Vogue valiantly, when tight and 
short was essential to conserve material. When stockings were banned. 
Vogue showed how to achieve elegance in a silk dress worn with ankle 
socks - turned up to appear “unsports-like” - and formal gloves in a 
toning colour. Cosmetics were a distant memory, and hair got shorter 
and greyer. Soap disappeared entirely: “far-sighted persons have 
stocked up on patterned fabrics.” American movies kept people’s 
dreams alive in luxurious Technicolor: a catalogue of luxuries they could 
expect for Britain after the War. Vain hope. Peace was like war, but 
without the shooting. No petrol. Less food. Rationing was stricter; “you 
can only buy French perfume in the cloakroom of one famous 
restaurant”, and all of life was grim and frayed. 

Existentialism was the logical absurdity in a world “where ‘sociology’ 
and ‘spiv’ are the most popular words in the vocabulary”. The winter of 
1946-7 was the worst since 1870 and people nearly froze. Travel was 
banned, and one issue of Vogue had to be produced by candlelight. The 
only bright spots were the wedding of Princess Elizabeth, and the New 
Look, which was adopted with enthusiastic defiance by women who 
had suffered the “skimp” for nearly ten years. Simone de Beauvoir 
wrote ‘Femininity, the Trap’ for Vogue in 1947; Stephen Potter 
countered by applying Gamesmanship to femininism. A nation tired 
and sulky, which Vogue pointed out “has a social conscience, growing 
steadily”, came to terms with the loss of Empire and privilege by 
congratulating itself on its new enlightened Welfare State - and looking 
forward to the Fifties. ■ 


COVERS (PAGE 65) BY COFFIN, PARKINSON, PENN, HORST, ANTHONY GILBERT 69 














1, Jacqueline Cochran, ace American airwoman, flew a 
bomber to Britain and told Vogue that “the women who 
made the best mechanics in the maintenance and 
repair units... were those who knew how to embroider 
and do needlework," 1941.2, fashion was one of the first 
industries to be hit by wartime economies - Molyneux's 
fine black woollen pouched jacket and panel-pleated 
skirt was designed to conform with the government 
utility-clothing regulations, where "the position of 
every seam, pleat and button is plotted as carefully as a 
military operation", 1942. 3, facials were considered a 
morale-boosting beauty treatment: "What good is a 
new hat without good facial characteristics?", 1946. 4, 
teaching austerity with elegance in Vogue's regular 
'Smart Fashions for Limited Incomes' feature, 1940. 5, 
fabrics of the future: nylon, until 1940, was found mainly 
on toothbrushes, but Vogue reported new advances in 
the US textile industry where scientists mixed nylon with 

wool to make a hard- 
wearing fleece, spun 
into an indomitable 
"test-tube coat... 
with almost magic 
properties which nei¬ 
ther rain nor snow can 
ruin", 1942. On the 
introduction of the Civ¬ 
ilian Clothing Order 
of 1942, British cou¬ 
turier Edward Moly- 
neux, 6, and six 
leading designers 
- including Hardy 




mwm 


Amies, Digby Morton 
and Worth - were asked 
by the Board of Trade to 
design mass-produced 
utility clothes "with the 
clean elegance of a 
style stripped of all 
superfluities". 7, fash¬ 
ion survives despite 
the bombing. Cecil 
Beaton's famous image 
of Digby Morton's suit 
against the ruined 
Temple, 1941. 8, back to 
the land: Mrs Thomas 
contribution was makim 
to dig the garden, 1942 


Hubbard 


whose wartime 
nets - dresses 












/ 


THE DESIGNER 


Vw : 


16, on the brink of war, a last gasp of 
Surrealism in Schiaparelli's shock¬ 
ing-pink and black arrow suit with 
rambler rose bonnet, 1940. 17, cost¬ 
cutting tips were an essential part of 
Vogue during the War, and features on 
revamping clothes became common¬ 
place. Here, Hash with Taste showed 
"Smart ways to cook up left-over evening 
gowns," and how to dress up a cotton 
print with bolero and pique top, 1940. 
18, "A well-informed demand brings 
about supply ... good meals are pro¬ 
duced for gourmets, and good clothes 
for women who understand these 
things": explaining the tailoring pro¬ 
cess in simple terms to promote 
greater consumer understanding, 1942 


9, braving the elements of an English countryside in landscape-coloured herringbone tweed, "with 
white pique collar-bow for freshness and flared skirt for freedom", 1944. 10 and 12, "Our strength 
depends on our thrift": as budgets became tighter, the emphasis focused on economy, utility and the 
versatility of an interchangeable wardrobe. 11, wartime fashion photography promoted health, 
vitality and practical dressing - socks instead of stockings, 
cotton shirts with the sleeves rolled up, and no superfluous 
glamour, 1942. 13, Digby Morton's intricately cut suit used the 
smallest amount of fabric possible, but was brightened by gilt 
loop buttons and multicoloured harlequin tweed, 1940. 14, 
running carefree across an English beach in Lastex yarn 
swimsuits with detachable skirts, 1940.15, movie-star glamour 
gave an escape to war-weary readers: here, Constance 
Bennett, "most cosmopolitan of stars, famous elegante, trailing 
clouds of glory that was Paris", modelled a white crepe dinner 
dress from Irene, 
showing how the 
celebrities were 
dressing with col¬ 
lections from 
California, 1942 


BEAT THE 
TAX AXE 


Here’s help in balancing 


Wookswcater, 1 Is.9d.;cardigan, 13s. lid. 
Each needs 5 coupons. Gor*ray Koneray 
skirt, 2 gns., 6 coupons. D. H. Evans 


71 















































































































































Opposite and 1 (inset), Christian Dior was heralded by Vogue in 1947 as 
“The new name in Paris". He was to change the direction of post-War 
fashion with the New Look, dramatically dropping hemlines, using 
lavish amounts of fabric and inventing new ways of cutting and 
constructing. Here, a soft bustle achieved with a bias-cut kerchief. 
2, "In Paris the new clothes have movement in their long skirts below 
closely fitted waists." Dior's dervish skirt, made from triangular panels, 
1947. 3, on the great staircase at the opera: Dior's strapless tulle dress 
and satin evening coat signified the new romantic mood at the Paris 
collections. 4, hats, still an essential part of the grooming process, 
"come into their own... and assert beyond the power of contradiction 
that in town you cannot deem yourself dressed without one". Honey- 
straw hat by Erik, 1947. 5, at the entrance to Christian Dior's salon in a 
three-tiered cape. 6, news of a softer approach in Paris: Legroux's 
jersey stole and velours cloche, 1948. 7, in Vogue's Renaissance "ruins 
rise and beauty has its second spring", 1947. 8, "The gap between the 


W || 

* ^ ^ y. v * • 


Y Y asp waists 
—achieved by seaming, 
by corsets ^ 


world's fashion centres is closing fast" - Hardy 
Amies and Molyneux belted skirt coats at the 
spring 1949 collections. 9, in Dior's 1948 
collection, focus moved to the neckline. Here, 
his wing-back dress with collar curved into 
extended points, 1948. 10, hats with "brims 
disciplined to a point of severity" balanced the 
new silhouette, 1948. 11 and 12, in Dior's 
dramatic Envoi collection, he introduced 
flared-back jackets and structured bustles, 
1948 


1 he shoulder 






pjfi y«nfl 



i 

| tph 1 

|Si 

















of that wide, international culture so seldom won on the playing fields of Eton or any other 
public school today." 6, William Douglas-Home, playwright, 1948. 7, Richard Atten¬ 
borough, who made his name in Noel Coward's film In Which We Serve, played Pinkie in 
the adaptation of Graham Greene's Brighton Rock. Vogue described him as an "expert at 
acting social misfits". "They are workers every one. They drive and nurse and inspect and 
organise... They wear their uniforms with an air, yet keep their civilian interests," June 
1941: 8, Lady Alexandra Metcalfe; 9, Lady Kinross; 10, Lady Louis Mountbatten 


1, the most brilliant of British stars, Laurence 
Olivier and Vivien Leigh, married in 1940. 

2, with petrol rationed a return to real horse¬ 
power was the answer: the Mountbattens 
trotting out from Broadlands, 1943. 3, Mrs Vic 
Oliver, Winston Churchill's daughter "as 
Sarah Churchill, streaks towards stardom on 
the stage." 4, playwright Terence Rattigan, 
1943. 5, Peter Ustinov in 1940: "a most 
remarkable young creature, a witty droll, a 
mad mimic; yet a thoughtful person, eloquent 

















HORROW S NAMES 























Art Moschino 



UK Agent: MIRABEL EDGEDALE - 25.0 Kings Road - LONDON! SW3 5UE 








Holidays ulirond: 
*Iwtv In po, nluil In J«dij 
WVililing |ilans 1 


Holidays 


leaded 
’or holidays; 
lew .cars, 
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Hh W*** 


Your 

summer 

holiday— 

where to go, 
what to pack 


VHLE NUMBER 

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YOUNG 
I DEAS 


' For cars % 

and clothes 1 
— a new 
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Christmas Presents. 


Transition clothes 

Beauty news 

Model contest 

Scottish interlude 


Flving start to 1959 

COMET 


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Gold-plated Swiss quartz 
watches, above, with 
crocodile strap, £ 145, and 
bracelet, £375. Gold- 
plated pav6 evening bag, 
right, £150. A Fior 
advertisement in Vogue, 
below, September 1950. 


Fiords original shop, below 
right, in Mayfair, 1950. 


Silk-knotted, hand- 
finished pearl 
necklaces, above, 
from top to bottom, 
£175, £115, and, £275. 
Hand-set "cabouchon 
sapphire" necklet, 
right, £775, and 
earrings, £200. "Lost 
setting" orchid 
brooch, hand-set on 
silver gilt, below, £400, 




and eardips, £375. 


Photographer: Jean-Pierre Masdet. 
Still life: Sudhir Pithwa. Stylist: Zee 
Shore at Terrie Tenaka. Hair and 
make-up: Helen Frampton at 
Mandy Coakley. Photographed 
at Claridges. Hat, by Nicholas 
Oakwell, at Selfridges. Organza 
rayon jacket, by Myr§ne de 
Premonville, at Whistles. Silk dress, 
by Donna Karan, at Browns. 




field: Fior. Be it high fashion or discreet modem classics, Fior is supreme. 
In 1956 Fior was the first costume jeweller to receive a royal warrant. A 
great accolade followed in 1985, when the Victoria and Albert museum held 
an exhibition of Twentieth-century Costume Jewellery from the Fior Collec¬ 
tion to wide popular acclaim. 

“Today’s great jewellery designs will become tomorrow’s classics’’ says 
Lawrence Feldman, managing director of Fior Jewellery, explaining why 
Fior designs are both timely and timeless. He personally supervises the design 
of all Fior jewellery. These designs are created in parallel with current designs 
by the world’s greatest real jewellers. It comes as little surprise that Fior 
appeals to sophisticated women of all ages. 

Fior’s origins date back to 1892, when Mr Feldman’s grandfather founded a 
real-jewellery business. Mr Feldman’s father, Sonny, opened the first Fior 
fashion accessory showroom in Mayfair in 1950. Fior’s archives include over 
10,000 pieces of finest signed costume jewellery, dating back to the Twenties. 
In 1990, this collection prompted a highly successful book, The Best of 
Costume Jewellery which is devoted to Fior and its history. 

1991 sees Fior concentrating on designs in pastel, gemstone colours: 
aquamarine, peridot, pink and canary. Pearls, highly fashioned gold and Fior’s 
unique rings remain popular. Fior has launched a collection of dazzling gold- 
and silver- plated evening bags - also in silks and satins and offers sunglasses 
and a striking range of Swiss watches for all occasions. 

FIOR, 27 BROMPTON RD, KNIGHTSBRIDGE, SW3 (TEL: 071-589 0053). 
22 NEW BOND ST, W1 (TEL: 071-491 4119) 


80 


VOGUE PROMOTION 















VOGUE 1950-1959 






angry, young and regional, and made honourable mention of the New 
Brutalists who designed skyscrapers in raw concrete, symbolic of the 
undecorated reality of contemporary life. Vogue used them for fashion 
shoots. The Chelsea Set - descendants of the Bright Young Things - 
liked to rub shoulders with angry young playwrights such as John 
Osborne at the Royal Court Theatre. When Vogue commissioned Frank 
Norman to write about prison slang, it com¬ 
mitted it to memory; it could also recite “John 
Betjemans classic string of unmentionables, 
beginning ‘Phone for the fish-knives, Nor¬ 
man/” Vogue noticed, and was delighted by, 

Nancy Mitford's naughty U and Non-U : “What 
a terrible hold this has taken when a strong man 
can ask the garage attendant to clean his driving 
looking-glass!” Brendan Behan, Dylan Thomas, 

Laurie Lee, Marghanita Laski and Iris Murdoch 
wrote for Vogue\ Kingsley Amis condemned The 
New Puritans and Malcolm Muggeridge defined 
The Art of Non-Conforming. Vogue featured all 
that was being discussed “in the new coffee bars 
over great draughts of espresso”: the Kitchen 
Sink school - eclipsed by “Francis Bacons 
dangerous talent” - Ionesco, Beckett, Simone de 
Beauvoir (and the Kinsey Report) and black 
humour and UFOs. The Chelsea Set rather 
fancied Oliver Messels nephew Antony 
Armstrong-Jones, the Vogue 
rapher, who rode down the 


King's Road on a motorbike 
with the glamorous Jackie 
Chan riding pillion. 

Their dangerous aunts 
- the Bright Young 
Things emeriti, whose 
fun had been so rudely 
interrupted by war - flew 
out on the new BOAC 
Comet for reunions of the Inter¬ 
national Set: the usual out-of- 
work royalty, the new Greek ship¬ 
ping millionaires such as Onassis 
and Niarchos, and Latin “playboys”. Vogue 
tracked them as they migrated between Palm Beach, 

New York, Paris, St Moritz and Rome, photographing 
their houses and the Beistegui Ball, the acme of their post¬ 
war existence. 

Making a virtue of staying at home, “now we are reduced to doll's 
houses”, people pondered “the new problem of how to relax” (they 
blamed it on Suez); regretted that debs would no longer be presented at 
Court; tried to understand the Third Programme lectures by Isaiah 
Berlin; cheered themselves up with those wonderful Broadway 
musicals South Pacific and Guys and Dolls and boasted of the sound 
quality of their new stereos in “newer-than be-bop language: hi-fi, 
wow, woofers”. They talked of subliminal advertising, motivational 
research, and snubbingly of the new television personalities: “they 
don’t know anything, they just have to be." This was washed down 
with Chianti at dinner parties featuring painstakingly cooked recipes 
from Elizabeth David in Vogue , with all the sophisticated groceries- 
garlic, black truffles, preserved goose, souvenirs of motoring 
holidays on the Continent. ■ 


The Belling “Streamline” is 
iuperb both in appearance and per- 
ormance. It has a full-size inner glass door which 
,akes all the guesswork out of cooking. Moreover, the oven is auto- 
natically floodlit when the outer door is open so that you really can si 
vhat’s cooking! Automatic oven control. Extra large oven—clear cook- 
ng space 15'w.xl3'd.xl6'h. Automatic simmering controls on grill boiler 
ind 2 boiling plates. Fold-down hob cover forms useful table top. Avail- 


ible on wheels for easy cleaning 
\TTRACTIVE H.P. TERMS AVAILABLE 
Immediate Delivery 

rom your Electrical Shop or Showroom 
FREE! Write to Belling & Co. 
Ltd. Bridge Works, Enfield, Middx., 
for 64-page colour catalogue of 
Belling electric fires and cookers — 
it’s full of useful information about 
electricity in the home. 


)/- extra. Only £52.10.0 


you 


can’t beat 


a 

•• 


T he cover of Vogue' s Coronation issue was unusually - but 
suitably for the time - egalitarian: a pub window, the Victorian 
glass etched with the royal crown. Before the War, Vogue and its 
readers regarded pubs as a curiosity. The post-War social 
climate was quite different. Although the country briefly 
revelled in the ballyhoo of ritual splendour and “Coronation fever” 
affected every advertiser, to the chattering classes of the Fifties the non¬ 
relevance of royalty was an article of faith. Britain was broke; we had lost 
the Empire and our pretensions. Vogue sadly quoted from The Times's 
small ads: “Countess’s Coronation robes and coronet for sale”. Hundreds 
of country houses (“under sentence of death”) were ceded to the National 
Trust. Reporting the alternative — “Chatsworth had 8,000 visitors over 

Easter” - Vogue signalled Britain’s 
future as a theme park. 

Rationing continued unabated; the 
nation was grimy and frayed. New 
punitive taxes were invented; there 
were travel and currency restrictions. 
By 1951, the country had done as it 
was told for ten years; mustered to 
optimism by the Labour govern¬ 
ment’s “tonic to the nation” - the 
Festival of Britain - it responded. So 
did Vogue : “Suddenly on the South 
Bank we discover that, no longer 
wealthy, we can be imaginative, 
ingenious and colourful. If all goes 
well, what a country we shall live in, 
what a Britain we shall have!” Sci¬ 
ence and technology promised the 
glamorous future. Though Vogue photographed mannequins in front of 
the first computers, and used a huge model of the molecular structure of 
DNA as a fashion prop, it also reflected certain forebodings that you 
couldn’t return the genie to the bottle: “The current imponderable is the 
H-bomb and its genetic effects.” The nation embraced “the social 
sciences”; Vogue ran a series of artistic black and white photographs of 
Ordinary People Working - the effect was worthy if anthropological. 
Returned by the pledge “Set the People Free”, Churchill’s Conservative 
government finally swept away ration cards in 1953. In the same issue in 
which it welcomed “the return of butter, the free egg and the liberated 
sausage.. Vogue heralded the arrival of 3-D movies and Cinerama. 
The age of conspicuous consumption; of national bad taste, as manu¬ 
facturers unsuccessfully aped the US; of hire purchase and television 
and cars for all; of “the new, mysterious, expense-account rich” was 
under way, welcomed by people who had “never had it so good”. 

Those who had once had it a lot better perforce embraced reality. Real 
life was very Fifties. Cultural top marks for people being very rude to 

4 each other in regional accents 

m FLOODLIT VISIBLE COOKING - on stage, screen and TV. 

.jjV* Vogue chronicled all that was 


1, Tommy Cooper and Young Ideas party dresses, 1958. 2, corsets fitted 
the body to the line, nipping waists, caving in midriffs and turning even 
the flat-chested into torpedo-breasted sweater girls, 1955. 3, Fifties 
cloche in soft felt. 4, the coming-of-age of the consumer durable - 
no kitchen was complete without the latest electrical gadget. 

5, Sir Bernard and Lady Docker: “she is a fable of our age, a fable 
... crowded with zebra-skin and Midas-touched cars", 1955 


COVERS (PAGE 79) BY BLUMENFELD, COFFIN, NORMAN PARKINSON, VERNIER, ARMSTRONG-JONES, 
RAWLINGS, RUTLEDGE, HENRY CLARKE, BOUCHE, PENN, HONEYMAN, ANTHONY DENNEY, STEMP 




























6, the tunic or H-line - 
longline jackets over the 
narrowest pencil or pipe 
skirts - in marigold, the 
colour of autumn '55. 7, 
Barbara Goalen 


Yes, it is rather exciting news 


10, Antony 
Armstrong-Jones's 
“send up" 
photographs were a 
refreshing change 
from stylised shoots, 
1957.11, Penn's 
portrait of America's 
top models. 12, party 
hats were 
wonderfully 
glamorous: Dior's 
mop hat of 
straightened black 
ostrich feathers, 1957 



Mv t 



yB 

TOP 

| MODELS 

ns^jj 








.. M 







13, with Paris dictating 
new lines each season, 
the only way to stay 
fashionable for more than 
a year was to wear Chanel. 

Here, her unmistakable 
cardigan suit: black and white 
check tweed over a black jersey 
blouse, 1958.14, Paris trends hit 
the high street: velvet cape sleeves 
on a slim velvet dress, by Julian Rose 
at Harrods, 1951. 

15, billowing, tent-shaped evening 
coat in brilliant-green paper taffeta by 
Spanish couturier, Pertegaz, 1954.16 
drifting in a gondola.. 


3 k 


EVES ISC. 


IF. El 


1950-1959 

ound-the-clock heels 


8, Hardy Amies's crinoline in mushroom 
satin and tulle; "his clothes are as 
debonair as his looks, and as confident 
as his character", 1953. 9, Rochas's 
trumpet skirt: a fringed velvet sheath 
fitting tightly over the thighs bursts into 
a fishtail of pleated taffeta, 1950 


IIcol height depends now more on personal taste 
than on time of day or degree of dressedness. 

Though pin-fine heels keep to their late-dav place, 
lower heels are capable of new formality 


sightseeing suit in powder-blue 
knitted silk, and a gondolier's hat, 
photographed by Henry Clarke, 1956. 
17, black satin evening shoe with 
a frighteningly slender three-inch 
heel, 1954.19, Balenciaga's sculptural 
designs were the most dramatic 
of the decade. Here, the aerated lines 
of his taffeta pumpkin skirt, 1950. 

Hats were still an essential part of 
the look, ranging from back-tilted 
toques and flowerpot hats to huge 
cartwheels and straw sou'westers: 18, 
stiff-brimmed, white-stitched velvet 
hat with brown bows; 20, "Trifling 
hats... the small, whole difference" - 
Sadler's Wells soloist, Anya Linden, in 
a turquoise velvet Velasquez hat 
by Vernier; 22, Dior's flat tweed 
turban, "swathed and draped as 
deftly as a sailor-tied knot". 21, "We 
believe in an independent fashion for 
the young, avoiding the daisies in the 
hair of the 'You're-only-young-once' 
school on the one hand, and barely 
converted school uniforms on the 
other." The launch of Young Ideas in 
1953 catered for a growing teenage 
market. 23, Hartnell celebrated the 
Coronation with a collection of gold 
and white evening dresses, 1953 






83 















1950-1959 


The popularity of casual “at home" clothes made jeans a staple part of young wardrobes. 1, “lovely lazing" 
in summer jeans, photographed by Penn, 1952. 2, cut-off towelling jeans and grey cotton jacket, 1953. 3, travelling 
denim, overchecked in white with a striped wool jumper, photographed on the terrace of the Modern Art Gallery 
in Dubrovnik, 1955. 4, electric shavers were a novelty, claiming to leave legs and underarms “petal-soft", 1956 




foundation belt ? We know 


exercise 


their influence 

If a man you know admires the little waist of a girl 
| you know... and if yours isn’t, that should influence 
\ you to start exercising. A man’s opinion can put a 
whole chain of exercises in motion which can give you 
| not only a whole set of new dimensions, but also make 
■ you feel wonderfully alive and well. To start. . . 


PAN TIE-BELTS 

6 

FOR A GAY YOUNG LIFE 

W hat’s your idea of 
the perfect young 


that all belts must control and 


fit perfectly; but a young belt 


cosset the figure; that they 
must be lissom and light and 


5, fitting the 
foundation to the 
fashion: teenage 
pantie-belts in bright 
awning stripes. ' 
6, Lefaucheur's 
corselette designed 
for Dior's 
mannequins, 1953. 

7, exercising for male 
approval, 1950. 8, the 
1954 Gentle Look 

MEN 


should have something be¬ 
sides—a gaiety, a brilliance. 


7 






















Man, Fve flipped ! * 


9, in 1955, Vogue still loved the sun, advising 
readers to “make sure you wear the same 
costume throughout your sunbathing so that 
you don't get left with strap marks" 


10, sleeved swimsuit 

in black jersey with gilt 
hooks and eyes, 1953. 

11, “zany, sparkling, 
absolutely hep cats": 
Antony Armstrong- 
Jones's party picture 
of Dior's silk sheath 
with a full lace skirt, 
1959.12, the 
archetypal 

Fifties / 

teenager, / 


She’s eighteen, and she chooses yellow 
trousers because somehow one always 
seems to end up sitting 
on the floor in her room, what with 
the gas ring and the gramophone 
being there already. 
There will be spaghetti and "coke.” 
Her trousers are of Street Velvet 
tapered to a 


zipp at the ankles, 
to a cummerbund at the waist. With them 
a black jersey blouse buttoned with jet. 
Trousers by Credo, £9 15s.; blouse £5 13s. 
Black pumps £1 9s. 6d. All at Simpson 


photographed by Anthony 
y M Denney, 1952.13,1953 

mF ^ evening make-up for the 

busy beauty. Time: 19 minutes, j 
^^^^k 20 seconds. 14,1953 M 

morning make-up. Time: 

I minute, 56 seconds. 15, Mrs B 
Roy Boulting and her 

sons striding out in their new spring outfits, 1955.16, Jk I 

"For extra health and beauty, canasta enthus- 

iasts are playing out of doors this summer"; v 

big, blue-green sunglasses and the essential 

cigarette holder, 1950.17, actress Millicent 

Martin, "cross-eyed and feather-brained", 

in a souffle-shaped black feather wig hat, 1959. 

18, Manguin's afternoon dress with "minimised bodice, 
shoulder-bands, and front-thrown fullness, 1955.19, the veiled 
face - "one of the biggest beautifiers we know"; eyes and 
lips were heavily outlined to show through, 1956 












1, Richard Burton and Claire Bloom rehearsing Hamlet at the Old Vic 
under the watchful eye of Michael Benthall, 1953. 2, Brigitte Bardot, the 
"latest, youngest and prettiest French girl in British films", 1955. 3, Mike 
Todd, 1957. 4, Kay Kendall, 1952. 5, Jean Seberg, 1957. 6, Marlon 
Brando, "Hollywood's pet earthquake, unpredictable, actively 

unconventional", 1953. 7, Grace 
Kelly, 1956. 8, Lauren Bacall, "tiger- 
B lady of the uncaged eyes and low 

m throaty growl." 9, Tennessee 

Williams, 1952.10, "piquant 
beauty" Joan Collins, 1951. 

11, James Dean, "the brooding boy 
who has lived on as the off-beat 

yf* generation's hero, long after 

his allegorical death". 12, The 
Goons, 13, Kingsley Amis, 
S'f'-t* “one of the new group of proudly 

I provincial novelists", 1955. 

14, "Giotto-faced underwater 

Jacques Cousteau, 1957 


lorer 


15, Shelagh 
Delaney, author of 
A Taste of Honey, 

1959.16, Ivy 
Compton-Burnett, 

1951.17, tribute 
to Dylan Thomas, 

1954.18, Evelyn 
Waugh, "man 
of letters, man 
of wrath", 1952 
















VOGUE’S SPOTLIGHT 























1950-1959 


After the hard times of the Forties, a new order and way of life were heralded by the Festival of 
Britain in 1951 and the new Queen in 1952.1, the Rt Hon Sir Winston Churchill KG OM CH MP, and 
3, Lady Churchill GBE in their Coronation robes. 2, sculpture by Barbara Hepworth. 4, Vogue 
features editor, Clarissa Churchill, later wife of Anthony Eden, 1950. 5, maids of honour to The 
Queen at the Coronation in 1953, from left: Lady Anne Coke, Lady Jane Heathcote-Drummond- 
Willoughby, Lady Rosemary Spencer-Churchill, Lady Moyra Hamilton and Lady Jane Vane- 
Tempest-Stewart. 6, Princess Margaret, photographed on her twenty-first birthday at Balmoral, 
1951. 7, Princess Elizabeth with Princess Anne, and 8, with Prince Charles in 1950. 9, the Coronation 
at Westminster Abbey, 1953: "The moment of Homage. In the foreground The Queen enthroned, in 
the background the crowded Peers' Gallery in the South Transept." 10, fabric designed by Graham 
Sutherland. 11, "the trend is for everything that was once a fixture to become moveable. New 
instance - this Ekco TV." The Festival of Britain - "an illustration of the State's potential as patron 
of the Arts", 1951:12, Henry Moore; 

13, Edward Bawden, with his design for 
the great mural; 14, the Gothic Tower, 
one of two designed by John Piper and 
Osbert Lancaster. 15, "granite-faced 
Bowater House - its seventeen-floor 
High Tower makes it London's tallest 
office building", 1959. "Modern" style 
at home and abroad: 16 and 19, Mr 
and Mrs Raymond Loewy's New York 
apartment: "Japanese-inspired... 
most revolutionary is the handling of 
space - colour, texture and light all 
combine to give it a unique, 'floating' 
quality", 1955; 17, a "Contemporary" 
bedroom, 1958.18, "Osbert Lancaster 
imagines the approved House & 

Carden Christmas ”, 1958. 20, Lucien 
Freud's portrait of his wife Caroline, 

Girl in bed 


''NOTES IN THE 

ABBEY 


t ■? H 

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Food at its best 

BY ELIZABETH DAVID 


When Curnonsky, the famous French gastronome and writer who died last summer at 
the age of eighty-three, described the four distinct types of French cookery— la haute 
cuisine, la cuisine bourgeoise, la cuisine regionale, and la cuisine improvisee —he might 
perhaps also have mentioned that other well-known branch of French cooking, la cuisine 
a la franfaise —or French food, as understood and cooked by foreigners all over the 
world. As a Frenchman, perhaps he did not think this cooking worth consideration, but 
certainly he would not have sought to deny the fascination and the influence which French 
cookery exercises upon civilized people in all parts of the world. 

With la haute cuisine I am not here concerned. Although at its best it is professional 
cooking by chefs of the very highest achievement, many sins have been committed in 
its name; and for financial and economic reasons it is becoming rare, even in France. 
The feeling of our time is for simpler food, simply presented; not that this is necessarily 
easier to achieve than haute cuisine ; it demands less time and expense, but if anything 
a more genuine feeling for cookery and a truer taste. It is the kind of cooking which, 
once more, was meant by Curnonsky when he repeated, over and over again, that good 
cooking was achieved when "the ingredients taste of what they are”. 


■■kk. N ; ™ ■J'TWtt't ' "OKing was acmcved when tne ingredients taste ot what thev are . 

THE FESTIVAL OF BRITAIN 1 































































































THIRTY YEARS 
OF MAGIC. 


CREATION 

ANTHOLOGICAL EXHIBITION FROM 1960 TO 1990. ACCADEMIA VALENTINO - ROME - FRIDAY 7th JUNE - SUNDAY 3rd NOVEMBER 1991. 


IMAGES. 

PHOTOGRAPHS AND ILLUSTRATIONS. MUSEI CAPITOLINI - ROME - THURSDAY 6th JUNE - SUNDAY 28th JULY 1991. 


VALENTINO. 

A FILM BY FREDERIC MITTERAND. WORLD PREMIERE. MUSEI CAPITOLINI - ROME - THURSDAY 6th JUNE 1991. 






oration 

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Louis Feraud 

PARIS 

1961 


AN ORIGINAL DESIGN BY LOUIS FERAUD FOR BRIGITTE BARDOT 














Up 

Louis Feraud 

PARIS 

1991 


LOUIS FERAUD (LONDON) LTD., 20 BERKELEY SQUARE, MAYFAIR, LONDON W.l. 071-499 6956. 





PHOTO FRANQOIS HALARD 




















London BROWNS South Motion Street Wl, HARRODS Knightsbridge SWl, HARVEY NICHOLS Knightsbridge SWl. 



Photo Peter Lindbergh 


VOGUE 1960-1969 



B ritain envied the US in the 
Fifties; by the mid-Sixties, the 
US returned the compliment to 
such an extent that the two 
cultures seemed temporarily to 
merge (helped immeasurably by cheap 
transatlantic air travel, rock music and 
films). For a time the London Youth- 
quake was the big noise in Marshall 

McLuhan’s Global Village. Vogue wrote: “Britain is the society 
that had done it all, and relinquished it all - only to lead the world 
again.” The Beatles’ wit, the attractive perversity of the Rolling 
Stones, Vidal Sassoon’s haircuts, Mary Quant’s minis and 
outrageous make-up were nonpareil; British theatre, British 
actors and models set the standard. The world’s tycoons came to 
Savile Row for their suits and to Blades, the psychedelic haber¬ 
dasher, for laid-back dinner-jacket substitutes. The Rolls-Royce, 
the Range Rover, the English secretary were the supreme status 
symbols; an E-type Jag or a Morgan and 
Jacqueline Bisset were the things to have 
in Malibu. Britain exported all of these and 
David Hockney, too. The Queen still 
looked like her stamps; we boasted about 
the Brain Drain. Unfortunately we de¬ 
cided to celebrate by changing the skyline 
of London with pseudo-American tower 
blocks in inferior materials. Nikolaus 
Pevsner wrote archly for Vogue , observing 
that the new buildings were “perhaps not 
so very original - but then why should 
office buildings for anonymous staffs be all 
that original?” For the entire youthful pop¬ 
ulation of the Common Market - to which 
Britain, being very pleased with itself, felt 
rather superior - Carnaby Street, every 
shop infested with Union Jacks, was the 
tourist attraction. A grateful government 
awarded the OBE to each Beatle. 

Throughout the Sixties the aim was to shock - “England is complacent 
and the young... desire to hear breaking glass.” Pete and Dud’s satire 
went far Beyond the Fringe of the British Isles; Vogue whispered a 
propos of the Profumo scandal: “they serve... a soup called Cliveden at 
a club called the Establishment”; it congratulated the infant Private Eye 
(which was read anxiously by politicians and the City) for “opening out 
the hundreds of little lies in our society”. (John Le Carre’s cynical 
“thinking man’s spies” were obviously drawn from life.) Public 
exposure of hypocrisy and worse in high places opened the way for 
Harold Wilson’s Labour government and gave additional impetus to 
“meritocracy” and the cult of classlessness. Terence Stamp took a set of 
rooms in Albany. Tremendous kudos was attached to opening a 
boutique. The new aristocracy - models and photographers, their status 
celebrated by Antonioni in Blow Up , and pop 
singers - was confident to the point of arrogance. 

John Lennon addressed the audience at the 
Royal Variety Show: “The people in the cheap 
seats can clap, the rest of you rattle your 
jewellery.” Elizabeth Taylor and Richard Burton 
were more famous than The Queen (and the 
Beatles were more famous than God). 

To be photographed by David Bailey in Vogue 
conferred “grooviness” on anything. The new 
Mini - “British to the back wheels, it belongs to 
the age of colour television and men on the 
moon” — was piled up by the dozen around 
“The Shrimp”. Used almost as a prop, Jean 
Shrimpton lent credibility to anyone such as 
George Weidenfeld oi the director of Sotheby’s, 
or Cecil Beaton who had the misfortune to be 


over thirty. The Sixties male ideal was the edgy, supercharged diabolic 
boy, a package of complex corruption, like David Hemmings, or 
hypnotic force, like Mick Jagger, with his “bizarre, strange anti-charm”. 
The ideal Chelsea bird signalled her wide-eyed, false incomprehension 
with absurdly long false eyelashes and took the Pill. Vogue approved of 
the new Mrs George Harrison, Patti Boyd, 
picturing her At Home in ethnic abundance. 
“Debs have acquired cockney overtones,” 
Vogue reassured mothers, who also worried 
about the fad diets and meal substitutes to 
which their daughters resorted, trying to look 
- as well as sound - like Twiggy, “whose 
natural advantages include a cockney accent, 
a limited vocabulary and a very sweet nature. 
She is seventeen-and-a-half.” Before long, 
grown women were wearing “fab gear”, 
attempting knock-kneed childish postures, 
their toes turned in, in little flat shoes. The 
Queen’s own skirts, while not micro, were an 
unprecedented exposure of the royal knees. 
“The romantic, freewheeling, alternative life¬ 
style which Rock has unleashed... the power¬ 
ful amplifier becomes the folk instrument of the 
nuclear blues. Rock has made a community of 
its audience,” pronounced Vogue. Upper-class 
hippies (the Ormsby-Gores and their organ¬ 
ically named children were the cynosure) 
gathered around the tarot cards at communes in 
Wales and in the drawing-rooms of Haute 
Bohemia off the King’s Road. Christopher 
(“Show me the salon that doesn’t boast a 
hookah”) Gibbs contributed Vogue's equivalent 
of the International Times , in a style suggesting 
more than a whiff of “the fragrant winds wafting 
from Haight/Ashbury”. When Vogue asked 
Jonathan Miller to write 
about LSD, he pontifi¬ 
cated, “there are no 
chemical routes to Para¬ 
dise. .. pot gets me no 
further than vertigo.” 
The Third World was 
very stylish for mind¬ 
expanding travel as long 
as it was uncomfortable 
enough to qualify as 
work. Barbados, Sar¬ 
dinia - the Aga Khan 
invented the Costa 
Smeralda for the new 
jet set - Ibiza or 
Morocco were where to 
bump into Anita Pallen- 
berg or Marisa Ber- 
ensen. Indian jewellery 
and a kaftan could take 
you anywhere, including Society weddings at St Margaret’s, 
Westminster; Annabel’s kept up standards by requiring ties. 
Publishing its first horoscope in 1964, Vogue ran features about 
witchcraft cults and ESP, ancient Egyptian religions and psychic 
research, with photographs of aura goggles. Harold Acton wrote 
on reincarnation. Stevie Smith and John Wain wrote on poetry, 
Alberto Moravia interviewed Fellini, Laurie Lee wrote about sex, 
John Gross about television, Germaine Greer about feminism. 
Roy Strong wrote The Face of Christ. Quentin Crewe summed up 
the restaurants of the day: “Someone mutters l spaghetti-alle- 
ongole-Apicella- Sambuca-Mario-quarry-tiles’ like a witches’ 
spell, and, lo, there is a new trat.” ■ 


1, David Bailey. 

2, Jean Shrimpton 
in a narrow black 

dress, 1962. 

3, "She is an X-ray, 
not a picture," 
Twiggy, 1967. 

4, Cardin's 
star chromium 
collar, 1968. 

5, film director 
Frederico Fellini 
with Vogue model 
in Simonetta's 
evening coat 


DAVID BAILEY, WILLIAM BELL, HENRY CLARKE, DUFFY, PETER KNAPP, NORMAN PARKINSON, MAURICE PASCAL, PETER RAND, RONALD TRAEGER, CLAUDE VIRGIN 

97 












I \\ F^ORlNI/V 3, Op art wool pullover dresses by Saint 

^ Laurent, 1966. 4, Cardin's sculptural wool coat 

Rudl Gernreich’s and igloo-shaped helmet trimmed with white fox, 

Brave New W orld 1966.5, Chloe's backless bikini of yellow plastic 

discs, 1966. 6, Paco Rabanne's plastic chainmail 
dress, 1966. 7, the Left Bank or "beat" look, Saint Laurent's last 
collection for Dior: "pale zombie faces; leather suits and 
coats... black endlessly", 1960. 8, Saint Laurent's sheer organza 

shifts striped with silver sequins, 1966. 9, Courreges's 
moon-girl: silver sequin hipsters, white faille coat and 
boots, 1964.10, British couture, 1962. From the beginning 
of the Sixties Britain emerged as a fashion leader 


London couture is too often thought of 
as a quiet backwater of well-cut tweeds 
and splendid balldresses. Here, twelve 
pages from the London collections which 
show that first-class designers get the 
same ideas on both sides of the Channel 


Space age fashion... 
1, Courreges's 
fashion adventurer 
in felt hood and cire 
towel, 1964. 2, camel 
Nightrider coat and 
dress, and yashmak 
helmet by Rudi 
Gernreich 









11, “cool, infallible white, a natural for the luxury look 
mi l m i>■ 111.11111 1 ■■■■ jHj z abroad": ocean-going, three-tiered evening dress in 
*■' white satin by Susan Small, 1960.12, Sixties 

aerodynamics: flying suit in "free-falling blazer stripes' 
with a scarlet spiralled patent belt, marbled boots and 
goggles, 1969.13, black seven-eighths coat over a slim black and white 
spotted dress, photographed by Parkinson at Chisnall Hall Colliery, near 
Wigan, 1960.14, the new bikini: a tiny pink cire bra 
over pink shorts, 1969.15, Emmanuelle Khanh's 

feminine shapes and curvy, little suits were copied ~ f 

everywhere. Here, white rayon pique suit 
Bk edged with red, and white pique petal 
bonnet, 1964 


Saint Laurent's black and white 
geometric shifts spawned a generation 
of monochrome fashion: 16, bold print 
halter, photographed by Helmut 
Newton, 1965.17, .. all I can bear to 

wear in the evening is my crepe 
jumpsuit": Foale & Tuffin's all-in-one 
halter, summer-flower colours on white, 
1965.18, couture kaftan: Madame Gres's 
brocade poncho and jersey pants, 1964 








1, soft, square-toed kid shoes with triple tongues, 
silver buckles and new slanting heels, 1968. 2, in 1967 
the mini shrank so much it became shorts. Here, 
Twiggy in tailored shantung silk shorts with a 
monogrammed, open-neck shirt. 3, shades of the 
future: gilt-edged pyramid glasses, spotted lens 


100 


glasses, rectangular glasses with 
mirror checked lens and white¬ 
framed windshield glasses, 1967. 

4, looking at her world through rose- 
coloured spectacles: Jean Shrimpton 
in John Bates's crepe slip with 
swinging silk tassels, 1968. 5, Mary 
Quant designed her new make-up 
around the needs of twenty-two top 
models, 1966. 6, the crochet "skimp 
top" with a scooped and scalloped 
neckline, daisy jewellery and outsize 
sunglasses, 1965. Romantic, ethnic 
clothes were a reaction to the plastic 
futurism of the mid-Sixties. 7, "on 
gusts of balalaika music from the 
Balkans, from hurdy-gurdy gypsy 
camps in Varna and the Ukraine": the 
jetset peasant in a Yugoslavian lace 
and linen dress embroidered in red 
silk with flowered hem, 1968. 8, Nina 
Ricci's Latin American flamenco 
ruffles under a straw hat and scarf, 
1968 









9, Richard Burton and Elizabeth Taylor at Saint-Jean-Cap- RflHKBfe' , 

Ferrat: "I am just a broad, but Richard is a great actor," 1967. 

10, Princess Anne, 1969.11' Mrs David Bruce, wife of the US 
ambassador, 1961.12, Edna O'Brien, 1968.13, Grace 

Coddington marries Michael Chow, 1969.14, Lord Harlech with ?/* 

three of his children: Alice, Francis and Victoria, 1969. jf 

15, Geraldine and Sarah Harmsworth, daughters of the Hon Blk fm 

Vere and Mrs "Bubbles" Harmsworth, 1969.16, Princess Lee Wk 

Radziwill, Jacqueline Kennedy's sister, 1960.17, Dennis and John BR*^ 21 

Myers with Maudie James and friend in Christopher Gibbs's 

flat, 1968.18, Marguerite Littman, Vogue contributor, 1968.19, Lord Snowdon with Carl Toms, 
Robert Hancock and John Pound, preparing for the Investiture of the Prince of Wales, 1969. 

20, Charlotte Rampling "looking like a Lichtenstein", 1968. 21, Brian Jones with the Hon Tara Browne, 
1966. 22, Joan Sutherland, 1962. 23, Noel Coward, Lady Diana Cooper and Cecil Beaton, 1969 











1, Penelope Tree as Ungaro's space angel f her face 
behind a silver mask, 1968. 2, New York socialite Baby 
Jane Holzer had "the biggest head of hair this side of 
the jungle", 1964. 3, Marsha Hunt's Afro in the musical 
Hair triggered a wave of lookalikes, 1969. 4, Jeanne 
Moreau, melancholic and beautiful French actress, 
1962. 5, Lady Jane Eliot transformed into "a modern 
Cleopatra", 1966. 6, Veruschka, German countess and 
supermodel with her face painted by Antonio, 1966. 

7, Sandie Shaw: "inscrutable, white faced, sad, likes 
singing barefoot, getting away from 'smoke, machines, 
people'", 1965.8, Mia Farrow had one of the shortest 
hair cuts of the Sixties, 1966.9, Twiggy, the "face of the 
Sixties", was more visible in Seventies Vogue 








10, classic Sixties girl Julie 
Christie “likes to look 
as natural as possible 
with a slight suntan 
all year", 1967 in 


11, Jane Asher: “her hair is the stunning feature - very 
straight, very long, very red. She wears it just as it grows,” 1964. 

12, Barbara Hulanicki, the cool blonde behind Biba, 1964. 

13, Marianne Faithfull: “I have this great big purity image. 

I don't mind, I'm only seventeen and I did go to a convent," 1965. 

14, Catherine Deneuve: “a cool independence and will have 
singled her out from a bourgeois background to the amoral 
medium of the modern cinema," 1969.15, Barbra Streisand 

“is an actress as well as a look, a voice, and almost a legend", 
1966.16, actress Jane Birkin, wide-eyed in suede petals, 1969 





1, John Lennon "the rhythm guitar Beatle... the oldest and 
the brightest" 1964. 2, "violence a la mode": Arthur Penn 
directed and Warren Beatty produced and starred in the 
"unprecedented success" Bonnie and Clyde: "People have 
^ fainted in their hundreds and broken all attendance 

records," 1967. 3, art dealer John Kasmin was renowned for 
"His tenacity, his discrimination and his ability to pick a winner out of a 
crop of unknowns... he was one of the first to recognise Hockney's 
potential," 1964.4, Marshall McLuhan, media philosopher, 1966. 

5, Andrew Oldham, manager of Marianne Faithfull and joint manager 
of the Rolling Stones: "Pop music is taking the place of religion and 
parents had better start realising it," 1965. 6, Mick Jagger as fashion 
prop by Bailey, 1965. 7, Terence Stamp: "He hangs an audience out on a 
sentence, pegs them with a gesture, blows them about in his breathless 
switches of mood and accent," 1966. 8, Californian dream: Jim 
Morrison of the Doors. 9, Peter Blake, "whose concern with popular 
culture is no affectation", 1965.10, "Gallic beau-laid : Jean-Paul 
Belmondo," 1961.11, James Bond's alter ego, Ian Fleming, in 1963. 

12, Edward Lucie-Smith chose 
British 


The Impact-Makers in 
painting: from left, David Hockney; 
Ian Stephenson; John Howlin and 
Howard Hodgkin, 1963.13, "zany 
individuals" Jonathan Miller, Peter 
Cook, Dudley Moore and Alan 
Bennett on their way to the 
Edinburgh Festival with 
Beyond the Fringe, 1960 


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1 




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14, Tom Wolfe: “the 


new 

Wild Man of American 
l' teratur e"/1966.15, Patti 
I Boyd, Mrs George 
^ Harrison, at home, 

\ %<• y< IJ making a bamboo 

*V jjk sX ' f' curtain to be painted all 

colours of the spectrum”, 
an d 16, “the sitting-room. 
'It's not like this any more 
because we change the 
furniture about almost 
^ every week'," 1968. 

17, Frank Lloyd Wright's 
“defective masterpiece", 
the Guggenheim Museum, 
23 housing the art collection 
of the late Solomon 

Guggenheim, 1960.18, the US pavilion at Expo '67, a vast, 
semi-transparent, geodesic bubble. 19, artist Bridget Riley 
“tries to express the relationship between repose and 
disturbance, limiting herself to black and white and keeping 
herself detached", 1964. 20, the President's Palace and 
private chapel in Brasilia, designed by Oscar Niemeyer, 
1960.21, architects Peter and Alison Smithson, 
“photographed against part of their highly praised 
Economist complex in St James's", 1969. 22, Eduardo 
Paolozzi: "For me the day of the artist struggling with his 
bare hands is finished", 1967. 23, “The Adventure of 
Building: still unfinished, Australia's fantastic new opera 
house at Sydney Harbour is shaped in shell forms, rather like 
a vast orange cut in half and then in quarters", 1967. 24, 
Salvador Dali, 1969. 25, retrospective look at Fernand Leger, 
by Alexander Liberman, 1960. 26, Madame Vionnet's salon, 
designed by Jean Michel Frank: "a perfect example of the 
modern style, as elegant today as it was chic in 1928", 1967 


XV- : - 1 


11 



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fall winter 1983/84 


spring summer 1988 


fall winter 1978/79 


spring summer 1979 


spring summer 1985 


fall winter 1984/85 




fall winter 1988/89 


spring summer 1989 


fall winter 1989/90 


GIORGIO ARMANI 

178, Sloane Street, London 





















































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Kile Cewin recently re- 
Kdxhe largest branch of 
legendary Whistles at 12/ 
St Christopher's Place 


ANVERS 




BORN IN THE 70s... 
AND ONWARDS 
INTO THE 90s... 

Streetwise London 
shoppers head north 
from Bond Street station 
and disappear up a 
narrow alley off Oxford 
Street. A signpost 
points the way to 
London’s most exclusive 
shopping experience: 

ST CHRISTOPHER'S PLACE 


T ucked away in pretty cobbled streets of old-world buildings 
are some of the newest and most directional names in 
fashion today. They include Mulberry, Whistles, Nicole 
Farhi and Jigsaw plus Jane and Dada, The Changing Room, 
Laurence Tang, Body Contact and Europe, which have clothes 
covering all nuances of style, while Graduate and T. Burrows offer 
the best in casual menswear. For hair and beauty products are J. F. 
Lazartigue, Yves Rocher and Toni & Guy Academy. The lively mix 
of speciality shops and restaurants reflects the diversity and 
eclecticism of contemporary style and taste: gourmands are offered 
a choice from Japanese delicacies at Foku and Masako, to 
traditional Thai, French and Italian. A new Parisian-style brasserie 
will be opening on Barrett Street this summer. 

Lucille Lewin, owner of WHISTLES, was an early exponent of 
independence from selfconscious designer-label branding, and 
feels a special affection for the street. The recently expanded 
Whistles flagship store in St Christopher’s Place best 
exemplifies the look that Lucille wants to achieve: light and a 
sense of freedom are captured in the relaxed elegance of her 

designs. The Belgian design 
S' S' team, Anne Kegels and 

tei I. ■ Martine Hillen of ANVERS, 

II nOS On chose this location for their 
first shop in England because 
“it is a little bit out of the way, 
which is how we like it.” 

British design award winner 
NICOLE FARHI discovered 
St Christopher’s Place when, as 
a fashion student, she shopped 
there. Now firmly established 
as one of the most influential 
designers in London, she 


It has an 
exciting buzz that 
you don't find 
anywhere else in 
London...## 


Lucille Lewin 


108 


; 





















It's a cute street. I like the fact that it's only open to pedestrians and 

I love the Japanese restaurant close by.. 99 


Myrene de Premonville 


- - - 

/ < f St 


delighted to have fulfilled her early ambition. Imaginative 
colours and beautifully soft, textured fabrics are combined 
with seemingly effortless flair to create a look that is feminine 
and dateless. The timeless quality of PADDY CAMPBELL’S 
designs is recognisable in sharp linen suits and the indispensable 
little black dress. One of the first designers to recognize the potential 
of St Christopher’s Place, she fell in love with an abandoned tea 
warehouse in Gee’s Court: “I had to have this building. We had to 
completely rebuild it, but the hard work was worthwhile. It’s a lovely place 
to work.” 

Roger Saul, managing director of MULBERRY, agrees. “This is the 
flagship store for over thirty stores worldwide. It has a vital role to play in 
projecting a strong identity for Mulberry.” Cleverly combining classic 
country style with up-to-the-minute contemporary fashion, Roger Saul has 
invented a look that is distinctively British and yet completely 
cosmopolitan. Mulberry will soon be adding quality home furnishings to 
its catalogue of fine design. ROBERT CLERGERIE is a footwear 
designer par excellence . His love affair with shoes flourished under the 
tutelage of Charles Jourdan in the early seventies. Since branching out on 
his own, his distinctive style has produced a collection of ineffable chic 
which is light-hearted but never gimmicky. Clergerie has only one shop 
in the UK, which is the showcase for his designs in this country. 

MYRENE DE PREMONVILLE, the Parisian designer known for 
her sometimes quirky, always intelligent, clothes, is the latest 
newcomer to the block. Her designs are expertly cut and are 
dictated by the gaps she finds in her own wardrobe. Myrene is 
hoping more of her continental confreres will join her in St 
Christopher’s Place. 

Carole Denford, owner of THE HAT SHOP, sought out a 
fashionable milieu for her gorgeous assortment of hats 
s from milliners such as Stephen Jones, Sandra Phillipps 
and Frederick Fox. Snappy designs attract customers 
\ every bit as diverse as the hats themselves including 
\ the likes of Pavarotti, Kylie Minogue and Koo 
Stark. Famous customers also flock to BUCKLE 
MY SHOE, where Nick Rayne has practised his 
expertise on a 
.. hitherto neg¬ 
lected area of 
footwear-shoes 
for children. 

Filled with 
teeny, immacu- 
^ late shoes for 
. ^ diminutive feet, 
the shop was recently 
described as “the best 
children’s shoe shop in 
Europe”. Society florist JANE 
PACKER’S love and enthusiasm for flowers is instantly apparent on 
entering her shop: fragrant, colourful blooms and shrubs burst out of every 
imaginable container to create a scene of delightful but ordered anarchy. St 
Christopher’s Place has proved to be an ideal launch pad for her individual 
style. “It has really come into its own, nurturing home grown designers and 
bringing in outside talent of a very high calibre,” she says. 


It was my 
favourite street 
and I wanted my 
first shop to 
be here...^^ 


Nicole Farhi 


• An invitation to Vogue readers 

Vogue readers are exclusively invited to shop in style in St Christopher’s Place 
on June 19 between 7pm and 9pm. Enjoy a glass of Charles Heidsieck 
champagne and celebrate summer style with hot fashion tips from Vogue and 
a sneak preview of the new autumn collections. Invitations are £5.00 and are 
redeemable for this evening on purchases over £50 in all participating 
boutiques. Contact Marie Louise Pumfrey (tel: 071-706 4547). 


109 


VOGUE PROMOTION 












ROUND 

AND 

ROUND WITH 


MULBERRY 


3, the Mulberry hero! 

4, a selection of the 
men's grooming re¬ 
quisites. 5, autumn 
collection 1989 


6, the handmade Mulberry 
picnic hamper. 7, Roger Saul, 
designer and founder of 
Mulberry. 8, a Mulberry 
summer. 9, a selection of co- 
vetable Mulberry luggage 


I n the year Vogue celebrates its 
75th anniversary, Mulberry is 
celebrating twenty years of 
success. In spite of being associated 
with the design and manufacture of 
some of the Nineties most covetable 


leather goods and classic clothes, 

Mulberry’s beginnings were hardly 
auspicious. In the early Seventies, Mulberry’s 
designer and founder, Roger Saul, started 
making leather chokers and belts on the kitchen 
table of his flat and selling them to boutiques 
around London. As business picked up he moved 
to an old forge in a back garden near Bath, employing 
the skills of local craftsmen and using his father’s 
extensive knowledge of leather to choose skins and 
hides. The idea was to produce a collection of beautifully 
made contemporary accessories that combined Roger 
Saul’s original, slightly eccentric style with the best English 
leather and saddlery traditions. The result was Mulberry’s 
now famous 1975 Hunting, Shooting, Fishing collection: belts, 
bags, shoes and luggage that could be worn with anything from 
country tweeds to the latest fashions and started the look that is 
still at the heart of Mulberry’s ready-to-wear collection today. 
Twenty years on, Mulberry’s achievements are impressive: accessory 
collections that constantly set new standards for design and finish, 
numerous export awards including the prestigious Queen’s Award of 
Export, classic English clothing and toiletry collections, shops in the 
fashion capitals of Europe, the Far East and Canada, the move in 1989 to a 
huge new factory in Chilcompton and, this year, the launch of a'new 
country-house collection: Mulberry at Home. But perhaps Mulberry’s 
greatest achievement is the fact that due to the company’s uncompromising 
devotion to quality and craftsmanship, there are Mulberry leather goods and 
clothes all over the world that have transcended their roles as fashion 
accessories and become well-loved old friends. 


1, summer collection, 1989. 2, 
the essential Mulberry plan¬ 
ner which is now available 
with its own software system 













CELEBRATE 


jil Sander • Ov. s uarcons • Aiaia 

Hykiel • Montana • 1. Mugler • Byblos 
e & Gabbana • Emilio Puc Gianfranco Ferre 
,iny ’Romeo Gigli Max Mara Missoni * Moschin 
■’rada • Patricia Underwood • lobert Lee Morris 
isper Conran 'mut Lang • D ;aran • D.K.N. 
Gn Silk • K» ,e Hamnett • • Jil Sander 

>ns • Aiaia • S kiel • Montan 

• Byblos • Do* Dbana • Emili 

dnco Ferre • G^ ieo Gigli • Ma 

ssoni • Mos' da • Patrici 

jd • Robert Lee mums jper Conran 
Lang • Donna Karan • Y • Go Silk 

^rine Hamnett • Ozbek • Jil S • Comme de 

.cons • Aiaia • Sonia Rykiel tana • Thieri 

bugler • Byblos • Dolce & Gabb Emilio Pucci 

YEARS 

IN VOGUE 
1970-1991 

23-27 SOUTH MOLTON STREET 

LONDON W1Y1DA 

6C SLOANE STREET LONDON SW1 

TELEPHONE: 071-491 7833 








GIANNI 

VERSACE 


Thank yon, Liz and all of British Vogue for being 
such an inspirational leader in Fashion and such a 
great supporter of modernity, energy and elegance. 
We think you are all terrific. 

Love to everybody for at least another 750 years! 




oJM 


A of tlu> future 

Giunni Vernee at the Victoria and Albeit Museum 


SNOWDON'S RARE BREEDS 

Patrick Demarchelier 













VOGUE 1970-1979 



bisexuality, divorce. (The obsession with relationships characteristic of 
the Me Decade was fuelled by a fashion for candour — attention- 
seekers were prepared to tell all, celebrities were expected to. The 
spouses of Jilly Cooper, Kingsley Amis etal answered Vogue's question: 
What are They Like To Live With?) In the Seventies, the media decade, 

celebrity was on a par with royalty: 
the social pages of Vogue show 
Elizabeth Taylor, Richard Burton, 
Roy Strong, Rudolph Nureyev and 
Peter Sellers - pictured with The 
Queen and the Queen Mother, who 
previously would have been shown 
surrounded by courtiers. Lord 
Lichfield’s fashionable “Afro” hairdo 
inspired Adel Rootstein to use him as 
the model for one of her shop- 
window dummies. For really glam¬ 
orous social features. Vogue offered 
events like Truman Capote’s ball of 
the century in New York, or the 
perfectionist entertainments of 
Marie-Helene de Rothschild in Paris. 
Princess Margaret with the Tennants 
in Mustique seemed modest in 
comparison. 

The traumas of the age were naturally 
reflected in fashion. Skirts went mini¬ 
midi-maxi with shock. The appetite 
for escape, fed by films, saw every period plundered with dizzying 
rapidity: bodged Art Deco effects were universal; the Forties 
were briefly celebrated by upswept hair; the Fifties had a short 
look-in, courtesy of Grease. But there were the thousands of 
Lizzie Siddals - their fashionably vacant pallor achieved by Biba's 
livid foundations and nearly-black lipstick; corrugated hair 
uniformly hennaed, they wafted about catatonically in mud- 
coloured wisps, preferably from antique-clothes shops. Less 
“sensitive types whistled in the dark with shrill optimism in paint¬ 
box primaries - electric blue, sunshine yellow, bright red - wore 
babyish clogs and overalls and covered themselves with cheery 
badges (rainbows and butterflies were particularly popular 
motifs). The “Annie Halls” were equally reluctant to grow up, 
and were proud to seem confused about everything - especially 
gender. Hairdressers had a wonderful time - developing into a 
powerful social subculture themselves. Hair, in general, was 
considering what to do: for a time women’s eyebrows disappeared 
during the Thirties retro and Pre-Raphaelite phases; men 
sprouted moustaches or sideboards, turning into peacocks or navvies. 
This “multiple aesthetic” made for a visual smorgasbord: in Vogue a 
fashion spread of Sarah Moon’s grainy, romantic, soft-focus shots might 
be followed by Helmut Newton’s glossy decadence starring Iman and 
Marie Helvin, as if from another planet. 

As the decade wore on, everybody was marching to a different drummer 
in ever-increasing zig-zags. As everybody divided into tribes, their 
clothes advertising membership, journalists stumbled over each other in 
the scrum to identify and classify emerging groups. Vogue's Alexander 
Walker noticed people had changed from asking “Who Am I?” to 
“Where Do I Fit In?”, concluding that their T-shirt might offer some 
suggestion pro tem. Debate about the social significance of style reached 
its climax when punk arrived: a medium with a very unsubtle message, it 
has endured (and was naturally co-opted into fashion). But there were 
two other potentially overshadowing groups in the Seventies who 
definitely knew who they were: the Arabs, super-rich from the energy 
crisis, their style requirements enriching couturiers, architects, and 
interior designers and estate agents in London; and the Japanese, newly 
emerging as a powerful economic force. ■ 


T he Seventies were the hungover Monday, the day of reckoning 
after the long weekend (that was the Sixties, that was). Militant 
trade unions demanded more money; racial minorities, women, 
homosexuals demanded more rights; ecologists, assessing the 
damage of a devil-may-care approach to world resources, 
pressed the panic button. Vogue treated Future Shock as a reality 
through the whole troubled decade, soliciting the views of Samuel 
Beckett, Peter Medawar, Karl Popper, Arthur Koestler, Joan Baez, 
Kurt Vonnegut, Arthur Schlesinger, Germaine Greer, Anthony 
Burgess and Groucho Marx. 

“Decimalisation”, ostensibly to prepare us for entry into the Common 
Market, didn’t disguise a terrifying period of inflation - the pound of 
1970 was worth 35p in 1979. The miners’ strike meant “three-day 
weeks” as industry and business shut down to conserve fuel, and 
households lived by candlelight. Prices rose week by week, causing 
panic-buying and hoarding. Excitable people likened the crisis to 
Berlin in the Thirties. 

i Terrorism became an international freemasonry as the Baader- 
3 Meinhof and the PLO cooperated in arms and intelligence with the 
\ IRA, whose murderous bombing campaigns were bloody and 
j unnervingly random. Every prosperous businessman feared hijacking 
) or kidnapping. 

It is no surprise that self-suffi¬ 
ciency - a solar-powered small¬ 
holding of one’s own - was the 
• popular daydream. Although 
Vogue carried plenty on recyc¬ 
ling, wildlife preservation and 
ecology, readers with pinched 
household budgets had more 
than a general interest in con¬ 
servation. Arabella Boxer 
gave recipes for beans and 
“wholefoods”; lentils became 
synonymous with virtue; scrub- 
bed-pine kitchens from Habitat 


glittered with Kilner jars; 
there was an epidemic of 
brown rice, patchwork and 
tatting; alternative-technol¬ 
ogy “how-to” books sold in 
their millions. Vogue showed 
Jean Shrimpton in her Welsh 
hideaway: “She’s a girl with¬ 
out frills, looking for her own answers.” 

Everybody was looking for answers: in the I Ching, handwriting 
analysis, biofeedback; in ashrams - all repeatedly discussed in Vogue. 
They escaped into drugs {Vogue published a pharmacopoeia of 
tranquillisers and copious advice on depression), into “open marriage”, 


1, dogstooth check suit, 
by Bus Stop, 1973. 2, plaid coat 
with white belt, by Alannah 
Tandy, 1970. 3, Mick Milligan's 
enamel-winged fairy on 
a chain of stars, 1972 


COVERS (PAGE 107) BY CLIVE ARROWSMITH, BAILEY, ERIC BOMAN, ALEX CHATELAIN, WILLIE CHRISTIE, 
PETER KNAPP, BARRY LATEGAN, NORMAN PARKINSON, TOSCANINI 












Women in the Seventies dipped into a huge 
dressing-up box of looks... 1, Marie Helvin in an 
“extremely compromising" pleated mini, plunging 
shell-pink shawl and blonde Cleopatra wig, 1976. 

2, in Zandra Rhodes's breast-baring turquoise 
satin, 1976. 3, sporty, high-cut Lycra swimsuits 
made the most of athletic figures, 1979. Vogue in 
China: 4, at the locomotive factory, Datong, in 
charcoal brocade trousers, by Genny, and wool 
zipped blouson; 5, in Peking's Tian'anmen Square, 
in Chloe's heavy-rib white wool sweater-dress and 
coat, 1979. 6, less swimsuit, more long, brown legs: 

Shuji Tojo's loop of pleated jersey, 1976. 7, Kenzo's 
unmistakable summer cottons, 1978. 8, Thea 
Porter's silk chiffon nomad at Goreme, Turkey, 1971. 9, Courreges's frog suit: 
black vinyl jacket and shorts, goggles, and buttoned flipper boots, 1970.10, 
hitch-hiking in denim shorts, striped cotton blouse and spotty kipper tie, 1973. 
11, faces were painted like gypsy caravans. Here, colour fronds and tendrils on 
Ingrid Boulting mirror the roses of Saint Laurent's scarf, 1970.12, dandy tweed 
trouser suits, 1971.13, Saint Laurent's poster-paint-bright fox fur and lambskin 
jackets, 1971 













electric legs 


14, model Iman 
Abdulmajid, “an 
H impala of 

■ elegance", 1979. 

H 15, Saint Laurent's 
H enfant du paradis. 16, 

■ actress Dominique 

■ Sanda in black jersey 

■ Saint Laurent, 1974. 

I 17, all-American shirt, 

I trousers and cap, L.A. 
f 1971.18, country-girl 
gingham smock, from 
Rosie Nice, Seychelles, 
1971.19, Issey Miyake's 
scarlet bandeau swimsuit, 
1977. 20, Norma Kamali's 
roller-disco stretch 
spandex dress, 1979. 21, 

Britt Ekland in a Miss 
Belville print patchwork 
maxi-dress, 1970. 22, 
shaggy hippy boots and 
woolly clogs, 1971. 23, 
sunbright tracksuit, from 
Yellow Colour Promotions, 
Portugal 1978. 24, Saint 
Laurent's matador, 1979. 

25, two-tone leather and 
suede lace-ups with chunky 
crepe heel, by A&F, 1971. 
26, midnight garden¬ 
ia party dressing, by 

Adrian Cartmell, 

% 1979 










<>r 

f 


17 





26 



















PfIBQO AMD DELIA 


Fashion as fantasy... 1, porcelain-faced 
Petrouchka, painted by make-up artist 
Serge Lutens - Seventies eyebrows were 
plucked to the finest lines and lips heavily 
glossed, 1970. 2, Pierrette in tutu skirt from 
Freed, leotard and tights from The Dance 
Centre, 1975. 3, clothes for New Druids: 
sheepskin coat with monastic hood, 
by Boutique Furs, and Aran hooded dress 
and socks, from Ireland House, 1970. 

4, Leonard's halo of short, blonde hair; 
colour by Daniel at Leonard, 1972. 

5, galactic leather great-coat and Biggies 
hat by master of overstatement, Thierry 
Mugler; star brooch from Chloe, 1978. In 
1970 clothes became pure decoration: 

6, Bellville Sassoon's hand-painted wool 
crepe coat, and boots. 7, Cacharel's country 
girls in soft jersey, 1970. 8, Argentinian 
designers Pablo and Delia's drawing of 
Grace Coddington in their batwing-sleeved 
silk jersey evening dress, 1972. 9, Saint Laurent's disco satins: mini-slip 
with ruffled chiffon cloak and bright, fake jewels, 1978.10, Mary 
McFadden's pleat dress in coffee silk, 1979.11, gleaming black cire 
dinner suit and rubber rain-kimono, both by Saint Laurent, 1975.12, the 
new tank-top in Deco-inspired cashmere, from Ballantyne, 1972.13, 
Vogue in Turkey: sheer georgette piped and hemmed in silver, by Thea 
Porter, 1971.14, Frank Usher's simple tube of black crepe, 1975 


ERYDAY 


mr 













1970-1979 


20 


dress and matching jacket from Antiquarius, 1974. 

18, Driving Everyone Wild: strawberry sequin and 
satin tulip dress by Bruce Oldfield, 1979.19, Pablo and 
Delia's beauty in fur tails: suede tabards painted with 
spots and flowers and hemmed with raccoon tails, 1971. 
20, Sonia Rykiel's long wool stretch of pink and cream 
stripes, 1976. 21, Butler & Wilson's black and white 
Deco bangles; chequerboard nails by Revlon, 1973. 

22, cap-sleeved candy-stripe cotton jersey swimsuit 
by Jap, and the biggest shocking-pink sunhat, 1977. 

Hair was often rainbow coloured - emerald, electric 
blue, fuchsia, cinnamon - and decorated with ribbons, 
butterflies, flowers and feathers. Here, 23, deep-plum 
hair by Daniel at Leonard caught up in Pablo and 
Delia's painted hair slide, 1971. 24, Charles Jourdan's 
lethal-looking bow-tie shoes with a four-inch 
stainless-steel heel, 1977. 25, "It puts all the fun back 
into clothes, all the glow back into your looks, and 
it goes with red lips, rosy cheeks, blue eyes..1972 
colour-clash canvas jacket and tam-o'-shanter, by Emca 


15, Wendy Dagworthy's coral cotton 
shorts and bandeau top photographed 
in a whitewashed Tunisian village, 

1976.16, Vogue's Hawaiian water 
nymph in Gauguin-blossom jersey, 
by Bob Schulz, 1970.17, nostalgia for 
a quality that was impossible to find in 
modern fashion led many women to 
antique clothes: clinging white sequin 




















Patchwork and applique was a vital ingredient of the 
early Seventies look: 1, detail of a Nigel Lofthouse 
handbag, 1970. 2, retro swimwear: long-line swimsuit 
and Lycra racing cap, 1979. 3, Bellville Sassoon's daisy 
lawn chiffon blowing on to Estee Lauder's bright make¬ 
up. Daisy brooch of diamonds and peridot on one ear, 

1973. 4, Saint Laurent's Forties-style beach look: left, 
loose white trousers and tight wrap halter of green and 
white taffeta checks, cream straw hat; right, long, loose 
cotton jacket and trousers, pistachio straw hat, 1972. 

5, silk crepe de Chine, sashed and flowing into big 
sleeves, head parcelled in a fine scarf, by Jean Muir, 
photographed in Monument Valley, Utah, 1971. 6, Vogue 
was full of natural diets and beauty routines. Here, 

Revlon's Moon Drops Stimulating Mint Masque revives 
tired skin while cucumber soothes strained eyes, 1972. 7, 
getting a deep tan on Cairns beach, Australia, in the tiniest 
pink jersey bikini, by Jersea, 1975. 8, "The new face is a 
delicate facade, porcelain pale, and on top of that it is 
coloured delicately, one colour misting away at the 

edges into another," 1970. 9, model Sue Baloo, china-doll pretty in Revlon's new blue make¬ 
up, 1972.10, at Macchu-Picchu, Peru, Gina Fratini's alpaca smock-blouse and striped alpaca 
skirt, Peruvian knitted hat and halo, 1971.11, "pure calyx shape of heavenly yellow": the 
sculptural line of Cardin's coat over a richly embroidered velvet dress, 1973.12, Bill Gibb's red 
fox and cream wool jacket over a fitted cream suit, elongated by Bailey, 1973.13, Biba's 
romantically pretty summer face: big, dark eyes and rosy brown colouring, 1971.14, Bill Gibb'; 
tie-dye peasant dresses: peach and gold lace smock with a handpainted butterfly on the 
yoke, and billowing linen and lace dress, 1970 





















15, futurist beauty in Revlon's new 
personalised skincare, 1970.16, daisy 
bikini from Biba, gold stilettos by Manolo 
Blahnik, body shaped by Vogue's Bikini 
Diet: "Fish is the perfect food for bikini 
people... you won't feel hungry... 
because it is satisfying as well as 
healthy and pure," 1975.17, illustrator 
Antonio Lopez draws Sonia Rykiel's 
striped cotton jersey tie-front bra 
top and shorts, 1975.18, in 1971 
Vogue broke fashion etiquette by 
asking "Is Bad Taste a Good 
Thing?": "good" bad-taste satin 
shorts, satin cherry blouse. 

Both by Electric Fittings. 19, 

"Mood: deliciously idle. Space: 
between the sea and sky on the roof 
of the Crane Beach Hotel" in Jane 
Cattlin's silver jersey swimsuit, 

Barbados, 1973. 20, in 1976, Vogue 
went to Russia for the first time: 
waving the flag before an Azerbaijan 
propaganda poster in Jap's brushed- 
cotton shirt and skirt. 21, in 1975 
Norman Parkinson photographed 
the Paris couture at Versailles. Here, 

Jerry Hall in Givenchy's 
silk jersey sheath, laced 
with gold-embroidered kid 
















1 and 21, the enduring partnership between Arabella Boxer's writing and Tessa 
Traeger's pictures for Vogue's food pages began in 1975. Arabella Boxer revived 
the flagging interest in British cooking with her new approach to healthy and 
traditional food. 2, Vogue's innovative profile, My Day, sparked off many 
imitators. 3, dinner a deux Seventies style. 4, Elisabeth Frink at home, 1977. 5, 
exotic locations have always been important for Vogue: the Shahytad Ayra Meh 
monument in Persia, 1975. 6, New York designer/decorator Angelo Donghia find 
escape from the harsh realities of a steel and glass world in this romantically 
beautiful tent... "installed in his drawing-room in winter, pitched in the garden i 
the summer", 1971. 7, Michael Haynes's Perspex furniture, 1972. 8, the interior of 
Manolo Blahnik's shop in Old Church St, Chelsea, 1979. 9, Cecil Beaton's 
watercolour of Tangerine Life, the interior of Villa Leon I'Africain, Tangier, 1979. 
designer Gae Aulenti's apartment in Milan, 1970.11, engagement photograph oi 
Natalia Phillips and Gerald Grosvenor, now the Duke of Westminster, 1978.12, 
Sylvester Stallone on Rocky: "people is what it's about, not bullets, not fire, not 
crap, gimmicks, junk like that", 1977.13, stars from the hit musical A Chorus Line 
from left: Ron Kurowski, Ron Young, Jane Summerhays and Tom Reed. 14, life 
is a Cabaret: Liza Minnelli, "all singing, all dancing, all gutsy, zany, 
irresponsible and vulnerable", 1972.15, Kenny Everett, "the multi-media 
maniac", 1979.16, Elizabeth Taylor with her shih-tzu Mariposa, 1972.17, Bill 
Gibb "laughed when Elizabeth Taylor wore one of his dresses back to front 
on television", 1977.18, actor Helmut Berger poses in Saint Laurent for Men in 
Vogue, 1971.19, The Great Gatsby: Mia Farrow as Daisy and Robert Redford 
as Jay Gatsby, 1973. 20, sharp-suited Ian McKellen, 1973. 22, diminutive 
Russian gymnast Olga Korbut won Western hearts and three gold medals at 
the 1972 Olympic games. 23, Lady Sarah Coke and Major David Walter 
leaving Holkham Hall after their wedding, 1970. 24, Rudolph Nureyev, 1972. 

25, Morecambe and Wise: "irrevocably native, linked in the language like 
roast beef and Yorkshire pudding", 1970 




Andy Warhol 




































V0*Xl{ 



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GEORG I 


Georg Jensen is a unique style in silver, born from the highest demands for artistic quality 
and craft - as fashionable and desirable today as in 1916 and every decade since. 

Brooches and ring in handmade sterling silver set with moonstones. 


Available in London at our showroom 
15 New Bond Street, London W1Y 9PF, Tel: 071-499 6541 & 071-629 3622 

and at Liberty 


Available outside London at: Bath E.P. Mallory -Burford Stone Gallery Cambridge Catherine Jones -Cheltenham Beards • Dublin Weir & Son - Edinburgh Hamilton & Inches • Leeds Cadeaux • Leicester George Tarratt 
Liverpool Boodle & Dunthorne - Manchester Hancock & Sons - Northampton Michael Jones - Nottingham Baigrie & Foreman -Sheffield John Sinclair -Skipton Thomas’s- York Mulberry Hall 






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aobljTmn sn'ud 
m •y%s si>i:\< .h] 


Ai r vfi/xrr 


M vc.ici 
TARRLN 
ST A MEI 
fcESHEI 


PARlSGOm'URE. 


JADI 

JAGGEI 

INTERNATlONi 

COLLECTia 


THE NEW PLEASURES 
OF FASHION ANO BEAUT 



























Th e bra for the way you are. 





WORKERS 
FOR FREEDOM 

Workers for 
Freedom, Gordon 
Fraser and Richard 
Knott, below. W ool 
bondage jacket, 
right, and wrap 
skirt. Both by 
Workers for 
Freedom 


“Just the most 
wonderful fibre, 
like working with 


TREVOR LEIGHTON 


J ean Muir, sculptress of fluid fabrics, declares: “Harrods is 
a national institution. It is the best” Miss Muir, as she is 
fondly known, has her timeless collection in Harrod’s 
International Designer Room and has been selling to the store 
for around twenty-five years. She is also a great customer. “It’s 
a very personal feeling - it’s my comer shop.” 

On working in wool, she comments that it is “just the most 
wonderful fibre, like working with sculptor’s clay - so supple.” 
Miss Muir adds, “wool is really part of one’s life, one of man’s 
oldest developments, and it will always be the most beautiful 
material.” 

Betty Jackson likes having her collection in Harrods “simply 
because I’m sure that it’s the best-known store in the world.” 
Her wonderfully adaptable clothes are in Harrod’s 
Contemporary Collections and she has great faith in the 
Harrods “team”. Betty feels that they understand the need for 
designer merchandise. “They want to get it right... if they 
believe in you they are highly committed.” 

She also requires that the fabrics she works with are modem 
and versatile - and wool measures up to her high demands: 
“The beauty of it is that it’s not seasonal, it’s worn through 
winter and summer.” Whether monochromatic or deep-dyed, 
Betty Jackson enthuses about wool. She adds 
characteristically, “Once you wear beautiful fabrics you can’t 
go back to crumby ones!” 

The combined talents of Graham Fraser and Richard Knott at 
Workers for Freedom make for a collection to be reckoned 
with. Awarded the accolade “Designers of the Year” in 1989, 

they have gone from strength to 
strength, and their inimitable 
clothes can be found in Harrod’s 
Contemporary Collections. 
Working with Harrods, they say, 
very special because “it gives 
tremendous long-term support, 
which in turn helps you 
concentrate on creativity.” Like 
many top designers they find 
that wool gives them all the 
flexibility they need. Graham 
comments favourably on the soft 
and crisp qualities of Cool Wool 
and says that it “enables you to 

z add a delicate warmth to a 

> 

^ summer collection.” 

BBSnHBD W&ESSSSSSSt 
SmbSm RH Bpgg 
o 


Masculine wool 
jacket, right, 
and skirt, illustrated 
by Richard Knott. 
Jean Muir, right 






Harrods and Woolmark salute 75 years of Vogue 


o 

o 

c 


i 



Betty Jackson, right. 
Navy wool crepe 
jacket, left, 
and shorts with lime 
stripe. Grey wool 
trouser suit, 
below right. All 
by Betty Jackson. 


Pink wool crepe 
dress, below left, 
and swing coat. 
Orange wool crepe 
jacket, below, 
over black vest and 
trousers. 
All by Jean Muir 


MICHAEL WILLIAMS 


style and look forward to working with la creme de 
la creme well into m the next millenium... 


FORCES 


BETTY JACKSON 


w88l# 

PURE NEW WOCX, 










AS SEEN IN 

BUTLER&WILION 


PHOTOGRAPHER: ANGUS ROSS 






Photographer: Jean-Plerre Masdet. Still life: Sudhir Pithwa. Stylist: Zee Shore at Terrie Tenaka. Hair and make-up: Helen Frampton at Mandy Coakley. Sunglasses, by Fior. Photographed at Claridges. 





ROLI 


Doubleface, jacket, 
right with wool crepe 
skirt, silk blouse and 
scarf. 



Silk dress, right , with 
matching earrings 
and brooch. 
Co-respondent shoe, 
be/ow,and ballerina 
pumps. 




woman of strong opinions and impecable taste - and her devoted clients love 
her for it. It is Mrs Dorfman who selects the classical, understated outfits that 
have made Roli famous. Because the clothes are a personal selection, they 
are consistent; most importantly, they are all exceptionally well cut. 

What did it take for this stylish ex-model to break away from her work as an 
assistant buyer in a retail outlet and set up on her own? A customer overhears 
the question, and answers: “Energy and enthusiasm. Carole has an instinctive 
eye for mixing things, and has the confidence to follow a hunch. I’ve been 
coming to Roli since it opened fourteen years ago, and I trust Carole 
completely!’ 

This trust is important. Another, younger customer comes into the shop, 
which stands conveniently beside Claridges. She chooses an outfit and asks 
Mrs Dorfman’s advice. “Perhaps a tiny bit too short. But this’’ says 
Mrs Dorfman, singling out a tailored suit, “this will look fabulous on you’.’ 
It does. 

Mrs Dorfman has an unfailing ability to suit clothes and shoes to specific 
occasions - race meetings, weddings and suchlike. “But’,’ says the owner of 
Roli, “these outfits should be worn the whole time, and not just saved for 
special occasions. Every purchase adds to your wardrobe’.’ 


ROLI, 49 BROOK ST, W1 (TEL: 071-629 5160) 


VOGUE PROMOTION 






















Photographer: Hugh Johnson 



* '• • * h ' 


A diamond is forever. 

■ 


-c- ----- ' 













KATHARINE HAMNETT 



ELLEN VON UNWERTH 



















DAVID MORRIS 
AT ROYAL ASCOT 














DAVID MORRIS 

-JEWELS- 

SIMPLY BRILLIANT 


25 Conduit Street, London W.l. Tel: 071-499 2200 and 071-629 5142 
also at Harrods, Tel: 071-730 1234, The Inn on the Park, Carlton Tower Hotels and Isetan, Japan. 





















GOLDSMITH 


her jewellery so special? ^ 

Her unmistakable designs are 1 
treasures reflecting the harmony 
between stone and setting. Her exceptional 
use of colour and innovative approach to 
design made her one of the leading and 
most influential goldsmiths of the 
last decade. 

Moving into the nineties, her highly 
applauded work is in even greater demand 
as women increasingly desire versatile 
jewellery which reflects their individuality. 
A jewel by Elizabeth Gage is both i 
a statement and a fantasy, each A 
k one as different as the clients 
from all over the world who 
collect them. 


20 ALBEMARLE STREET, LONDON W1X 3HA 

TEL: 071-499 2879 FAX: 071-495 4550 










COVERS (PAGE 123) BY PATRICK DEMARCHELIER, STEVEN KLEIN, BARRY LATEGAN, PETER LINDBERGH, STEVEN MEISEL, RICO PUHLMANN, HERB RITTS, PAOLO ROVERSI, TYEN, ALBERT WATSON 


VOGUE 1980-1991 





M rs Thatcher made Britain safe for the rich. Right on target 
the future Princess of Wales peeped shyly from beneath 
her fringe, discarded the regulation Laura Ashley for a 
sophisticated wardrobe (advised by Vogue), and cheer¬ 
fully demonstrated her privilege of free range among the 
royal jewels. Tiaras were dusted off, the rustle 
of taffeta and the popping of champagne corks 
were heard throughout the land. The economy 
suddenly seemed capable of infinite expansion: 

Serious Money was a game anyone could play - 
there was lots for everybody. The “trickle-down 
effect” was a mega-shower of goodies. Laura 
Ashley, who was dressing would-be rustics in the 
early Seventies, had become a multinational 
corporation selling taffeta and swagged chintz by 
the beginning of the Eighties. Ralph Lauren did 
even better with his packaging of the English 
country-house look. Young women who aspired 
to the real thing - but were estate agents for the 
time being - crammed their Filofaxes into high- 
street copies of Chanel’s distinctive quilted bag. 

Throughout this image-conscious decade, “de¬ 
signer" was the word for everything covetable 
(as “executive” had been in the Fifties). There 
were “designer jeans”, “designer chocolates”; 

Perrier was the “designer water” of choice in 
restaurants offering 
“designer food” - 
nouvelle cuisine - 
more for looking at 
than eating; the less 
there was, the more it 
cost (appropriate for 
a period in which you 
couldn’t be too thin 
or too rich). 

Between 1980 and 
1986 the number of 
millionaires in Britain 
doubled, and the sec¬ 
ond royal wedding of 
the decade reflected 
its times as much as 

the first had done: Sarah Ferguson was no 
ingenue; she was distinctly entrepreneurial, 
positively thrusting, apparently aspiring 
more to the glitterati than to the Almanack 
de Gotha. She boisterously enjoyed her 
new status - in the same manner as the 
City’s countless new Nigels and Clives 
enjoyed theirs: the Rolex watches, Mont 
Blanc pens, Coutts chequebooks and 
“gold” cards, Porsches with car phones; 
feathering their new nests in Fulham or 
their converted Docklands warehouses with 
crinolined windows, old silver, mahogany 
and somebody’s else’s ancestors; bulk-buying 
Eileen Gray furniture or neo-Biedermeier 
from Conran, and female accessories from 
the firm’s PR agency; frequent-flying Club 
class on expenses - to Bangkok, Hong 
Kong, New York, L.A. They learnt, 
reading Vogue, what an interior should 
really look like, what Fiona and Karen 
were buying and what their designer 
children should wear; they learnt to 
aspire to a villa in Tuscany. They 
relished the fact that, by the mid- 


Movers and shakers: 1, Jean Paul Gaultier, 1989, 
and 2, The Four Tops, 1988. 3, Sophie Elgort with 
ballerinas Darcey Bussell wearing David Fielden 


Eighties, Britain meant “Loadsamoney!”, and everything was for sale 
- from Honours to “lifestyles” (an American term for an American 
concept). They owed everything they owned - even the nickname 
they gloried in, “Young Urban Professional” or Yuppie - to the fact 
that Britain was becoming more like the US. At least we still had the 
Prince of Wales talking to his flowers and at¬ 
tempting like King Canute to turn back the tide of 
post-modernism — but until the Big Bang fizzled 
out he was a representative of a nationally 
endangered species. 

The motto of the Eighties was “If you’ve got it, 
flaunt it - and if you haven’t got it, get it.” Vogue 's 
reaction to the American notion of failure as a 
sickness - which could be cured by jogging, and 
“Dressing for Success” - was to flaunt the new 
athletic Eighties body (with breasts and hips 
worthy of the name) in power dressing with built- 
in “muscle”: Armani, Karl Lagerfeld’s jazzy new 
version of Chanel, Claude Montana, Azzedine 
Alaia; the American successes, Donna Karan and 
Calvin Klein; the riotously colourful imaginings of 
Versace and Lacroix; offbeat, confident new 
British designers such as Conran, Galliano and 
Ozbek. A picture was worth a thousand words 
throughout that semiological decade. 

In the Eighties, the arts also were a growth 
industry. Vogue profiled every 
comet that blazed through the 
international cultural galaxy - 
from the exploding stars to the 
enduring lights. Lord Snowdon 
fixed public figures in his view¬ 
finder, contributing words and 
vivid images, and, on more 

than one occasion, controversy. 
Vogue ranged the world for 

startling visuals, celebrating the 
sheer bounty of images. An 

explosion of glorious new 

photographers explored Vogue 's 
wildest dreams. Baroque lavish¬ 
ness and expensive minimalist 
simplicity were seen almost 
equally. Paolo Roversi shot neo-Romantic naiads 
swathed in acres of chiffon by Romeo Gigli, and 
set a style: Patrick Demarchelier made couture 
equally real in a circus setting or a sidewalk 
cafe; Peter Lindbergh’s nouvelle vague 

images conjured untold narratives in 
grainy black and white; Bruce Weber’s 
epics using animals, children, vast land¬ 
scapes and regional life were bench¬ 
marks. Vogue analysed each shift of 
emphasis in the fashion mentality as women 
redefined themselves, and as designers coped 
with those changes. There was a broad range, 
from the executive workhorse through the 
reaction against that image; from the sexually 
voracious Madonna-wannabe (who shouts the 
loudest wins), to the womanhood goddess at the 

end of the Eighties - “mature, self-possessed, and, 
in the years to come, commercially speaking, She- 
Who-Must-Be-Obeyed”. A decade which was marked 
by businessmen being knighted for go-getting (and 
then jailed when it was discovered how), the Eighties 
started out with getting your jewels out of the 
4 vault - and ended up by pretending you used 
unleaded in your car. ■ 


... and Cynthia Harvey wearing 
Jasper Conran, 1989. 4, Christy 
Turlington resplendent in 
Antony Price 
plumage, 1987 


PATRICK DEMARCHELIER, ARTHUR ELGORT, EDDIE KOHLI 135 











|l|| 



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lot of thinking and dreaming 
about things in the past and 
the future... all the people 
who have existed there/' 

Andrew Wyeth's New 
England: elongated 
linen skirts, soft 
cashmeres and pale 
"salt-bleach colours", 1983.14 to 17, 
"This look is strongly of the present and 
deeply reminiscent. The spirit is one of 
practicality, rectitude, charm and first- 
up, best-dressed": Nebraska pioneers 
of 1982 in button boots, smocks and 
breeches, aprons and hand-knits. 

18 to 21, Indian summer in the 
Adirondacks: black layer 
dressing, tweeds and 
fisherman's knits, 1983. 22 and 
23, natural country looks: fresh, 
scrubbed faces, tousled hair, 
Fair Isles and tartan: "learn to 
make the city coat, the tweed 
suit, work in the country by 
whipping them up in bright 
twists of tartan, thick wraps of 
cashmere plaid, toughened with 
ribbed wool tights, big rough- 
knit sweaters, great, green 
wellies...", 1980. 24 and 25, 
Vogue in the Australian 
outback, 1980 - keeping cool in 
army surplus, striped cottons and "hats necessarily shady that, 
to deter the flies, may be hung with corkage from all that fine 
Australian wine...". 26 and 27, beauty and the beach boys on 
Bondi and Narrabeen beaches, NSW 


Eighties looks... sportswear was 
everywhere; pioneered by Norma 
Kamali with her sweats and ra-ras, 
the look was very young, very healthy, 
very American: 1, tight cycling trousers, 
striped zip-neck jersey and jazz shoes, 
1980. 2, the Eighties body: supple, toned 
and strong, 1983. 3 and 4, Calvin Klein's 
effortless shapes and understated 
colours, 1980. 5 to 9, Santa Fe fashion: 
bright, Navaho blankets, white cotton 
and lace, armfuls of turquoise and 
silver, 1981. 10 to 13, "I do an awful 



















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Eighties evening looks ran the gamut from the utterly extravagant 
to the astonishingly simple... 1, asymmetrical column of silk and 
wool by Geoffrey Beene f 1986. 2 and 8, celebrating the style of the 
young Elizabeth Taylor in Hollywood, 1983 - guest stars included Matt Dillon, 
Vincente Minnelli and an unknown actor called Kevin Costner. 3, “Who is this 
creature?... Her party alchemy is irresistible. Her tastes can run to the 

resplendent": Donna Karan's heavy 
gold-sequinned sarong, 1985. 4, Issey 
Miyake's body-moulding silver 
rubber breastplate and grey silk 
cape, 1985. 5, rhythmic gymnast 
Stacy Oversier dances in Saint 
Laurent's crepe and chiffon suit 
embroidered by Lesage, 1984. 

6, exuberantly bustled silk faille and 
lacquered straw pagoda hat, by 
Lacroix at Patou, 1986. 7, Vivienne 
Westwood's rover look: hitched 
pettidrawers, sagging muslin 
stockings and pirate jackets, 

1981. 9, New York ballet 
dancer, Stephanie Saland, in 
Sheridan Barnett's dance- 
wear-inspired tube of 

fine jersey, 1985.10, John Galliano turned tailoring on its head with 
his waxed-cotton pearly queen, 1985.11, the new body- 
consciousness: AlaVa's second-skin leather suit, 1983. 12, Uma 
Thurman in Bodymap's gold-on-black stretch Lycra bellbottoms, 
shirt and bowler, 1986.13, filmy tulle dress and train scattered 
with multicoloured sequin hearts, tulle and sequin headdress, 
by Saint Laurent, 1980. 14, Calvin Klein's elongated tailoring, 

1982.15, in 1986 Tiffany returned to Bond Street after an 
absence of forty years. Here, Elsa Peretti's silver cuffs and 
armlets from Tiffany. 16, Paul Golding's ethereal duchesse 
satin with a balloon skirt of ivory moire and muslin wimple, 1986 
17, Liberty's body-wrapping eau-de-Nil chiffon and fa^onne silk 
scarf, 1986. 18, the 1985 dandy was a rococo confection of brocade, 
tulle and Watteau colours. 19, an Eighties Louise Brooks in 
Givenchy's violet satin, 1982. 20, Jasper Conran's brilliant Fauve 
silks, Morocco 1984. 21, New Romantic pirates washed up on Bequia, 

1981. 22, the Grecian simplicity of Fortuny-style silks, by Patricia 

Lester, 1985. 23, grosgrain 
shirt and crepe sailor 
trousers from Lagerfeld's 
first collection for Chanel, 

1983. 24, silver satin bias 
by Anne Klein, 1982. 25, 

French actress Isabella 
Pascoe as the couturier's 
favourite client, Madame 
La Marquise de La Robe 
Merveille, in Dior's 
architectural violet 
and black "folies 
de grandeur ", 

1985. 26, 

Chanel's 
sorbet taffeta 
frock coats 
and leggings, 

1985 


198Uil991 


27, Yamamoto's 
giant dust 
coat over cotton 
and Lycra "swim 
pieces", 1984. 28, 
Saint Laurent's velvet siren 
sheath flounced with 
ruby satin, suede 
gloves and 
feather 
muff, 
1982 


139 


















1, Alcria body dressing: curvy "ballet" jacket 
and stretch trousers, 1986. 2, Principal Boy in 
long, velvet jacket by Nicole Farhi, leggings 
and thigh-high boots, 1988. 3, New Avengers 
cling by Liza Bruce, 1990. 4, Gianni Versace's 
kick boxer, 1990. 5, Southern belle in 
Dior's huge gold train, 1990. 6, Cindy 
Crawford shows her fashionably 
voluptuous decolletage in Bellville 
Sassoon, 1988. 7, AlaVa's waist- 
whittling sheepskin, 1986. 8, 

Emanuel's mini-sheath and 
cartwheel, 1987. 9, Bill 
Blass's pillar of mono- 
/ chrome silk crepe, 1988. 10, 

bomber T-shirt and skirt, 

B by Chanel, 1987. 11, the ^ 
urban cowgirl in ruched 
1 bikini by Liza Bruce, and 1 

leather, 1990.12, Vivienne 1 
• • V Westwood's underwear as 

swashbuckling outerwear, 1990. 
V°9 ue ‘ n Mexico: stole by 
Arabella Pollen, 1990. 14, Paris 
couture goes Bardot: Lacroix, 
fl piiBB M* 1989. 15, draped bikini by 
Norma Kamali, 1990. 16, 

Jean Muir's lightweight 
' jersey coat, 1986. 17, 

Chanel's jacket and flares, 
2Z* ^ 1988.18, diva-dressing in 

^ AlaVa's ankle-grazing sheath, 
BflHKggj; 1988. 19, the new streamlined 
|BB|B |i|P swimsuit by 
: Norma Kamali, 

■HBB 1986. 20, AlaVa's 

halter and corset- uj. 

Sant'Angelo's 


V bodysuit and 
■ cloak, 1990. 22, 

W Christy Turlington in i 

J Chanel and Linda 

Evangelista in Moschino, 1990. 
23, Saint Laurent's couture 
feathers, 1987. 24, underwear 
as eveningwear, 1989. 25, the 
new curvy figure in Patrick 
Kelly's sequinned stretch, 1988. 

26, Antony Price toga, 1988. 

27, jersey empire dress and 
cape, 1989. 28, fake leopard-skin 
skirt with silk spencer, 1986. Both 
by Geoffrey Beene. 29,1988 saw 
new purity of line epitomised by 
Ozbek's catsuit. 30, the essential 
evening dress by Victor Edelstein 
and Anouska Hempel, 1987. 31, 
Lacroix's first collection turned 
couture frou-frou - all feathers 
and nipped-in waists, 1987. 32, 
Cerruti psychedelia, 1990. 33, 
sculptural mini and bolero by 
Montana for Lanvin, 1990. 34, 

Kim Bassinger running wild in 
{ Saint Laurent couture, 1989 




















in 1980. 3, Andree Putman, 1990. 4, the salon in 
Karl Lagerfeld's "Roman Studio", designed by ^ 

Massimo Zompa, 1986. 5, "Every good theme 

park has a man-made mountain": Mount . 

Mayday in Disneyworld, Florida, 1989. 6, I « 

Manolo Blahnik's sitting-room in his converted /V 

"London lobby", 1986. 7, Philippe Starck's bar at * ✓ 

the Royalton Hotel in New York, "the only old- | 

fashioned thing is the service", 1989. "La Maison 

Pour Joseph": 8, the living space, and 11, the 15 

bathroom designed by Eva Jiricna, 1984. 

9, Eduardo Paolozzi, "the hand as the sculptor's tool", 1988. 10, Jeremy Fry's 
house in Malta, 1983. 12, President M glass table by Philippe Starck, 1985. 13, 
The Princess of Wales with Prince William and Prince Harry, 1989.14, Richard 
Rogers's house, "a home more than an architectural manifesto", 1988. 

15, Romeo Gigli's studio in Milan, 1988. 16, the guest tower at Arrow House, 
Napa Valley by Julian Powell-Tuck, David Connor and Gunnar Orefelt, 1989. 
17, CZ Guest, 1989.18, Geoffrey Beene painted the backdrop and his coat for 
this portrait, 1990. 19, Tina Turner "performs with all the energy of a 747 
taking off", 1989. 20, Yves Saint Laurent, 1987. 21, Marianne Faithfull, "I've 
always been very attracted, and indeed seduced, by beauty, by glamour, by 
fashion, by wanting to be hip, but it also provokes intense fear/' 1989 

















22, "Passion Flower" 
^ ar ^ ara Cartland, 1988. 

23, Madonna and Child by 

BlSv Mats Gustafson, 1990. 

24, Giorgio Armani, 1986. 

25, Kylie Minogue in Thierry 

a Mugler, 1990. 26, Miami 
pool-life by Bruce Weber, 
1990. 27, Gianni Versace: 
"When he does something 
he does it con brio : his short 
is shortest, his sexy blatant," 

Badness" Prince, 1990. 

29, Manolo Blahnik's Exotic 
h': Calf from Andy Warhol's 

colouring book, 1990. 30, Sir 
Richard Attenborough and 
Ben Kingsley, 1982. 31, "The 
real thing": Mike Tyson, 

" heavyweight boxing 

jP champion, 1989. 32, Billy Boy 

with wig and daisy, Paris 

1 mMmm 1989 ’ 33, Billy ldolf 199 °- 

1 JBHB ^4, Madonna, in a black 
silk slip, by 

Christian Lacroix, 1989. 

35, "Wind in the Willows 
Picnic" by Tessa Traeger, 1983. 36, Madame 
Gres, 1984. 37, Nancy Reagan, 1989. 

38,1949 Man Ray illustration,featured 
1988. 39, Matt Dillon, 1983. 40, George 
Michael, "his supreme swarthiness" 1988. 
"Queens of Soul": 41, Aretha Franklin, 

1990; and 42, Patti Labelle, 1990. 

43, Azzedine AlaVa, 1990. 44, Brigitte 
Nielsen, "I intimidate men and I make 
women jealous," 1988. 45, Barry Flanagan, 
1982. 46, Bob Hoskins, 1982 













NICOLE FAR Ml 

















65 Sydney Street Chelsea London SW3X 6PX Tel: 071 3524626 
46 Fulham Road Chel;sea London SW3 6HFI Tel: 071 581 8811 ' 


British Fashion Awards 

DESIGNER OF THE YEAR 
for 

British Couture 






Photograph by Bruce Weber Vogue July 1983 


The timeless white shirt 


29 Beauchamp Place, Knightsbridge, London SW3. Telephone 071 584 2462. 






LONDON 
NEW YORK 
SAN FRANCISCO 
TORONTO 

N. Peal, 37, 54 & 71 
Burlington Arcade, 
London W1V9AE 
Tel: 071-493 9220 
192 Piccadilly, W1C 9LG 
Tel: 071-437 0106 
94 Brompton Road SW3 1ER 
Tel: 071-225 2011 
Harvey Nichols 
To order: VUK691 
















H arvey Nichols invites you to join in the 
celebrations for Vogue’s 75th anniversary. 

On June 11 Harvey Nichols is hosting three unique 
fashion shows, featuring fashion and sty le from 
the Twenties to the Nineties. 

The French cosmetics house Lancome lias created an 
exclusive makeup “look” in celebration born 

75th and the event. All guests will receive a bag of 
Lancome products and have the opportunity to enter a 
prize draw — the top prize being a t wo- day trip for two 
to visit Lancbme’s famous Beauty Institute in Paris. 

Other prizes include £250 worth of clothes from 
Harvey Nichols and the opportunity to be 
photographed by a Vogue portrait photographer. 

Tickets cost £10 and the shows are at 11 am. 

1.50pm and 5.30pm. All profits to be donated to 
Cot Death Research and Support. 

Seats are limited, so ring the Press Office now on 
071-235 5000 to reserve your place at a very 
special occasion. 

For further information contact Harvey 
Nichols’s Press Office (tel: 071-235 5000). 

HARVEY NICHOLS 

KNIGHTSBR1DGE LONDON SW1 071 2 3 5 5000 


75 YEARS' WORTH OF 
CREDITS. .. through the decades 
numerous photographers 
and illustrators have contributed 
to Vogue. Here, those whose 
work is shown on previous pages 

1916-19 

PHOTOGRAPHY: Hugh Cecil, Delphi (Paris), De Meyer, Victor Georg, Ira L. 
Hill, Lachman, Bertram Park, Maria Pearson. 

ILLUSTRATION: Helen Dryden, Erte, Fish. 

1920-29 

PHOTOGRAPHY: Marcus Adams, Cecil Beaton, Maurice Beck & Macgregor, 
Fred Boissonas, Colnschonn, Howard & Joan Coster, Maurice Goldberg, 
Havrah, Hoyningen-Huene, Instead, Interguglielmi, Henri Manuel, Curtis 
Moffat & Olivia Wyndham, O’Neill, J.H. Paine, Bertram Park, Man Ray, 
Rehbinder, Russell, Sonia, Smirnoff, Steichen, Florence Vandamm. 
ILLUSTRATION: Benito, Cocteau, Covarrubias, Fish, E.X. Kapp. 

1930-39 

PHOTOGRAPHY: Cecil Beaton, Anton Bruehl, De Dienes, Tom Frissell, 
Edmund Harrington, Horst, Hoyningen-Huene, George Miles, Nelson, Peter 
Rose Pulham, Steichen, Venneman, Dorothy Wilding, Richard Wurts. 
ILLUSTRATION: Alajalov, Covarrubias, June Platt. 

1940-49 

PHOTOGRAPHY: Cecil Beaton, Coffin, John Deakin, Robert Doisneau, Andre 
Durst, Toni Frissell, Horst, Platt Lynes, Lee Miller, Norman Parkinson, John H. 
Popper, Rawlings, Sima, Steichen, John Swore. 

ILLUSTRATION: Eric, John Minton, Steinberg. 

1950-59 

PHOTOGRAPHY: Antony Armstrong-Jones, Cecil Beaton, Henry Clarke, 
Coffin, John Deakin, Anthony Denney, Sante Forlano, Toni Frissell, Milton 
Greene, Paul Himmel, Don Honeyman, William Klein, Frances McLaughlin, 
Nepo, David Olins, Norman Parkinson, Irving Penn, Rawlings, Silverstein, 
Vaccaro, Bob Willoughby. 

ILLUSTRATION: Cecil Beaton, Bouche, Hammarskiold, Osbert Lancaster, 
Stemp. 

1960-69 

PHOTOGRAPHY: Clive Arrowsmith, Avedon, Bailey, Jerry Bauer, Cecil 
Beaton, Manfredi Bellati. Roloff Beny, Guy Bourdin, David Budnick, Henry 
Clarke, Michael Cooper, Terence Donovan, Euan Duff, Duffy, Robert Freson, 
Marcel Gautherott, Evelyn Hofer, Don Honeyman, Barry Lategan, Peter 
Laurie, Marc Leonard, Liberman, Patrick Lichfield, David Montgomery, 
Helmut Newton, Norman Parkinson, Maurice Pascal, Irving Penn, Radkai, 
Peter Rand, Jack Robinson, Arnaud de Rosnay, Franco Rubartelli, Ronald 
Traeger, Bob Whittaker. 

ILLUSTRATION: Don McPherson. 

1970-79 

PHOTOGRAPHY: Bailey, Cecil Beaton, Roloff Beny, Eric Boman, Michael 
Boys, Anthony Crickmay, Terence Donovan, Andreas Heumann, Horst, Patrick 
Lichfield, David Montgomery, Ugo Mulas, Norman Parkinson, Steve Shap, 
Snowdon, Bert Stern, Tim Street-Porter, Tessa Traeger. 

ILLUSTRATION: Cecil Beaton. 


1980-91 

PHOTOGRAPHY: Eric Boman, Emmett Bright, Alex Chatelain, Michel 
Comte, Patrick Demarchelier, Terence Donovan, Arthur Elgort, Robert 
Erdmann, Hans Feurer, Oberto Gili, Michel Haddi, Steven Klein, Peter 
Lindbergh, Andrew MacPherson, Steven Meisel, Sheila Metzner, David 
Montgomery, Derry Moore, Rico Puhlman, Herb Ritts, Matthew Rolston, Paolo 
Roversi, Snowdon, Tim Street-Porter, Tessa Traeger, Tyen, Marco de Valdivia, 
Vallhonrat, Richard Waite, Bruce Weber. 

ILLUSTRATION: Manolo Blahnik, Mats Gustafson, Man Ray. 






Photography: Sheila Rock. Make-up: Givenchy Beautt. Hair: Terry Saxon for Michael Van Clark. Photographed at Riverside One Show FI 


VOGUE PROMOTION 




HARVEY NICHOLS 



NEVER 
LOOKS BAC 


W hite satin swing jacket, £435.70, 
and high waisted skirt, £158.90, by 
Arabella Pollen. Black hat with 
white bow, £302.40, by Patricia 
Underwood. Black patent 
leather Kelly bag, £101.50. Black 
leather gloves, £35.90. 

All available at Harvey Nichols. 


K 




rlain 


1 'arfumeur - QffistiCCateur 


EVERLASTING 

AS 

VOGUE 


L’HEURE 


PARIS 

1912 











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